Media AM - Usain Bolt returns in BBH Virgin Media ad, plus The Super Bowl; Cormac Loughran; Snapchat; Google

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02nd February 2015

Usain Bolt returns in BBH Virgin Media ad Virgin Media is introducing more animal characters in two new ads featuring Usain Bolt. 'Super Bowl TV ads don't lead to online sales', says Rocket Fuel's Dominic Trigg The Super Bowl is a definitive moment in the TV calendar for advertisers. It is the most watched sporting event on the planet, with 125 million viewers predicted worldwide this year. Cormac Loughran leaves Dentsu Aegis Network for Linkdex Cormac Loughran has left his role as the chief marketing officer at Dentsu Aegis Network for a lead role and a stake in Linkdex, the SEO business. Snapchat's Discover is long overdue but it's far from perfect Grace Regan, co-founder and editor-in-chief, Clippet, celebrates Snapchat's latest media launch, but finds room for improvement. Super Bowl 2015: Watch the best ads Last night was arguably the biggest night in advertising for brands promoting their wares during the biggest TV opportunity of the year. Campaign rounds up the best ads of Super Bowl 2015. 'Too vague' Google forced to review data privacy policy The office of the Information Commissioner (ICO) has forced Google to review its privacy policy and improve the way it communicates to customers how it uses data. Does the Outdoor Media Centre have a future? The trade body is without a CEO and now one of its highest-profile members. Will it survive, Gurjit Degun asks. Freeman ushers in new era at Bloomberg Arif Durrani meets the man who is helping the ambitious media company branch out of its financial heartland and into the mainstream through the launch of Bloomberg Business. Perhaps historians make the best planners "Have you noticed how the best planners are often biologists?" - Rory Sutherland. Advertising pays for more than today's rich media Have you ever stopped to think about what our media landscape would look like without advertising? Operators prepare for quad-play showdown As the UK telecommunications market consolidates, quad-play has become the new battleground, David Benady writes. Media needs to focus on the personal touchpoint Latest blogs My tips for brands using content in the mix in 2015 Clare Hill, managing director of the Content Marketing Association (CMA), offers her insights for brands using content marketing this year. Why 2015 will be an outstanding year for cinema 2015 is set to be an outstanding year for cinema with admissions expected to soar to levels not seen for 40 years, says Zoe Jones, marketing director at Digital Cinema Media. The 2015 formula for outdoor success? Innovation + transformation + location After a further year of growth, including offerings of unbelievable creativity, smart use of data and capitalising on our obsession with social media, OOH is continuing its exciting transformation, says Eric Newnham, chief executive of Talon Outdoor. Inspiring the new cultural shift at Primesight From the lessons of Buddha to the growing importance of well-being, Primesight's commercial director, Chris Forrester, enters 2015 in contemplative fashion. Death of the demographic Demographics are at the heart of targeting and yet a reliance on them creates audience definitions that are ultimately outdated, says Jodie Stranger, executive director of global network clients at Starcom MediaVest Group. Digital Media Sales Executive , Morgan Rutherford Associates £25K-£30K Basic+Commission, London (Central), London (Greater) Digital Sales Director EMEA , Ultimate Asset £60000 - £85000 per annum + + comms + bens, London Sales Director - Digital - exciting media owner , Ultimate Asset £90000 - £110000 per annum + 40% bonus, West End Commercial Director EMEA , Ultimate Asset £85000 - £115000 per annum + + comms + bens, London Product Manager - RTB Platform , Aspire £35000 - £45000 per annum, London

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