Super Bowl XLIX, Foster's/Comedy on 4, Lead 2015, Usain Bolt, Cormac Loughran, Mars

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Super Bowl 2015: Watch the best ads by Staff, 02 February 2015, 09:44AM Last night was arguably the biggest night in advertising for brands promoting their wares during the biggest TV opportunity of the year. Campaign rounds up the best ads of Super Bowl 2015. Foster's returns to 'Comedy on 4' in multi-million pound deal by Gurjit Degun, 02 February 2015, 12:20PM Foster's, the Heineken-owned lager, has returned to Channel 4 to sponsor Comedy on 4 in a multi-million pound one-year deal. 'Super Bowl TV ads don't lead to online sales', says Rocket Fuel's Dominic Trigg by Dominic Trigg, 02 February 2015, 11:54AM The Super Bowl is a definitive moment in the TV calendar for advertisers. It is the most watched sporting event on the planet, with 125 million viewers predicted worldwide this year. 2015 is most-Tweeted Super Bowl by Ed Owen, 02 February 2015, 12:29PM Yesterday's Super Bowl XLIX was the most Tweeted about Super Bowl ever, with 395,000 Tweets a minute as Malcolm Butler intercepted Russell Wilson's pass with 20 seconds to go. Watch: Campaign at Lead 2015 by Gurjit Degun, 02 February 2015, 09:38AM Adland needs to improve its diversity for commercial reasons to make sure it fully understands the audience, according to Ian Priest, the founding partner of VCCP and president of the IPA. Usain Bolt returns in BBH Virgin Media ad by Ed Owen, 02 February 2015, 09:28AM Virgin Media is introducing more animal characters in two new ads featuring Usain Bolt. Cormac Loughran leaves Dentsu Aegis Network for Linkdex by Arif Durrani, 02 February 2015, 08:45AM Cormac Loughran has left his role as the chief marketing officer at Dentsu Aegis Network for a lead role and a stake in Linkdex, the SEO business. Mars celebrates 'opportunities to win' in £10m push by Ed Owen, 02 February 2015, 10:01AM Mars has kicked off a £10 million ad campaign that celebrates "little opportunities to win", such as securing the last seat on the bus or finding your bag is the very first on the carousel at an airport. The Minimart wins £3.5m Harley Medical Group accounts by Ed Owen, 02 February 2015, 11:35AM The Minimart has won £3.5 million of business from the Harley Medical Group, including the ad account for the cosmetic surgeon and SCI-MX, the sports and nutrition drink it owns. Also in the news Snapchat's Discover is long overdue but it's far from perfect by Grace Regan, 02 February 2015, 11:41AM Post Office is changing to become modern and relevant, says marketing chief by Sara Spary, 02 February 2015, 11:10AM Honda celebrates F1 story ahead of Australian Grand Prix by Shona Ghosh, 02 February 2015, 10:59AM Labour pledges Cameron-free election posters but hits back at Boots boss by Daniel Farey-Jones, 02 February 2015, 09:57AM Latest Jobs Brand Manager, Europe £40000 - £45000 per annum + March 2015-December 2015, Buckinghamshire Consumer PR Director for exciting London start up £85-110k + bonus, London Customer Insight Analyst £29000 per annum + 8 month contract, South East England Commercial Executive £23000 - £26000 per annum + 12 month FTC, Surrey CRM Project Manager £400 - £500 per day + 3-6 months, Bedfordshire More Jobs Latest Work Harrisons 'I wish my son was a dog', by ais 30 January 2015, 06:05PM Ais has produced new press and digital ads to support Harrison's Fund, which raises money to help find a cure for Duchenne muscular dystrophy. The ads work on the notion that people prefer animals to children. To test this idea, the agency ran two ad... Mars "panflutes" by Abbott Mead Vickers BBDO 30 January 2015, 01:32PM Mars has launched a 10 million campaign by Abbott Mead Vickers BBDO that celebrates 'little opportunities to win" in the everyday. "Little opportunities to win" are such pieces of luck as securing the last seat on the bus and finding your bag stra... Snickers "The Brady Bunch" by BBDO New York 30 January 2015, 09:24AM Last week, Snickers released a teaser for its Super Bowl spot by BBDO New York, promising viewers that if it received enough hits, the ad would be aired ahead of the game. In that clip, fans of the brand and the 70s sitcom The Brady Bunch got the... Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.