Tuesday, 1 May 2012

Digital AM - Unilever, Microsoft, MEC Global, Intel, The National Trust

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Digital AM
Latest news
Unilever sponsors Vevo summer festival programme
Unilever sponsors Vevo summer festival programme
by Sarah Shearman
01 May 2012, 08:32AM
Unilever has struck a deal with Vevo, the online music video service, which makes Lynx the first brand to become the exclusive sponsor of the 'Vevo Summer Six' festival tour.
Microsoft targets ebook market with £185m Barnes & Noble investment
Microsoft targets ebook market with £185m Barnes & Noble investment
by Sarah Shearman
01 May 2012, 09:09AM
Microsoft has stepped up its rivalry with Apple and Amazon with a $300m (£185m) investment in a new subsidiary of bookseller Barnes and Noble's digital reader business.
MEC's Tong talks mobile apps and advertising
MEC's Tong talks mobile apps and advertising
by Nick Batten
01 May 2012, 08:51AM
Chien-Wen Tong, regional director of mobile marketing and digital projects at MEC Global, believes mobile apps present a great opportunity for innovative advertisers.
Intel pushes Ultrabook with biggest campaign for a decade
Intel pushes Ultrabook with biggest campaign for a decade
by Matthew Chapman
01 May 2012, 11:31AM
Intel is launching its largest advertising campaign for almost a decade with a push for its Ultrabook computers that uses the message "everything else seems old-fashioned".
The National Trust turns to Facebook for Great British Day Out
The National Trust turns to Facebook for Great British Day Out
by Sarah Shearman
01 May 2012, 11:46AM
The National Trust is launching a campaign that encourages Facebook users to design a 'Great British Day Out', in a drive to target a younger audience by displaying the variety of its venues.
Also in the news
Success on digital platforms relies on risk-taking, says Initiative's Altman
by Sarah Johnson, 01 May 2012, 08:30AM
Premier Foods readies Angel Delight ice-cream after 'successful' Facebook trial
by Sarah Shearman, 30 April 2012, 09:45AM
Facebook's Shields and Spotify's Ek among 'social media millionaires'
by Sarah Shearman, 30 April 2012, 09:23AM
Twelve months on and the ICO is ready to enforce 'cookie' law
by Sarah Johnson, 30 April 2012, 08:30AM
From the blogs
Brands and music in Asia: insight report
Giles Fitzgerald
01 May 2012, 10:21AM
Survival of the fittest
Heather Westgate, TDA
01 May 2012, 10:06AM
Magic mirror
Greg Taylor
01 May 2012, 9:57AM
Agency launches on Instagram....and only on Instagram
@gordonmacmillan
01 May 2012, 9:33AM
PREDATORY MEDIA
Dave Trott
01 May 2012, 8:52AM
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