The wall > Instagram overtakes Twitter in daily mobile users

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Instagram overtakes Twitter in daily mobile users 28 September 2012, 2:46PM Tweet According to recently released comScore data so successful is Instagram that in August US smartphone users visited the photo app more frequently, and for longer periods of time, than they visited Twitter. The report says that in August, Instagram had an average of 7.3 million daily active users compared to Twitter's 6.9 million. Social networks are dominating news media, but Twitter is not as important as you might think 28 September 2012, 10:50AM Tweet Basic intuition and a bit of self awareness will inform you that news consumption is changing rapidly. However, a fascinating new report by the Pew Center details just what an effect mobile is having on the news landscape, as well as showing that the networks we all assumed would be influential actually aren’t. Tower of London launches 1,000 year old Facebook timeline 28 September 2012, 10:04AM Tweet Great use of a Facebook Timeline here from London’s most historic landmark, the Tower of London, which is planning to launch a millennium of monumental dates for social media users to explore in what is believed to be the oldest historic timeline on Facebook. From Shoreditch to San Francisco - The Hipster's Credit Card Bill [infographic] 28 September 2012, 8:25AM Tweet An amusing infographic here giving us a lowdown on what those Shoreditch hipsters and their international brethren spend their cash on. You’re unlikely to be surprised, though you may be embarrassed that some of the credit card charges are strangely similar to your own. Social media is FT's fastest growing source of traffic [infographic] 27 September 2012, 11:49AM Tweet Interesting stats here from the Financial Times looking at how its readers use social media. The FT says it has a global combined social media audience of 3.9m and that social media is growing faster than every other traffic source to its FT.com website. Here are the key take-outs: Why the 4G Revolution is big news for marketers 27 September 2012, 10:45AM Tweet If the government makes good on its promises, within two years 98% of the UK will be covered by 4G. This is big news for marketers, as finally brands and agencies will not be hampered by the constraints of slow internet speeds - broadband will have caught up to mobile capabilities. Burberry's digital success not a flash in the pan 27 September 2012, 10:13AM Tweet Burberry has largely drawn plaudits this London Fashion Week for arguably being the only fashion house this side of the pond to try anything remotely ambitious in terms of digital. Whilst Google Glasses, Hangouts and live streaming were all being debuted/implemented to various degrees of excitement and success Stateside, although London was markedly more reserved as it looked to consolidate its resurgent reputation. Promoted Tweets on mobile are achieving more than 40% in terms of engagement 27 September 2012, 9:21AM Tweet Twitter has released some data that provides interesting statistics that give an idea of the kind of performance Promoted Tweets are achieving for advertisers. Most notably though is how mobile is performing. In one campaign for Volkswagen the best performing Promoted Tweet on mobile received 43.8% engagement. What's in a logotype? The changing face of eBay 26 September 2012, 2:00PM Tweet eBay, one of the most successful Internet brands, recently announced it was changing its logo. Upon making the announcement, it revealed the refreshed logo is designed to reflect eBay’s brand and marketplace today by offering "a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable". What's the value of social video? 26 September 2012, 2:00PM Tweet The rise of social video over the last few years is phenomenal, with 72 hours of content uploaded to YouTube every minute. So, social videos and the desire for brands to create viral videos can’t be ignored, but the key question is *what is the value of social video* and therefore how can I justify my brand’s marketing spend on it vs other options. Latest jobs Search Strategist Recruiter Ultimate Asset Salary £25000 - £27750 per annum + + bens Location London Senior Developer x2 Recruiter Blue Tree Recruits Salary Up to £35,000 Location Yeovil Account Director, £45k, Digital and Social Media - great brand! Recruiter MODA consult Salary £45k + excellent benefits Location Central London Advertising Operations Manager Recruiter Digital Gurus Salary £35000 per annum + Benefits Location London Account Manager, Digital x 2 - £30k + excellent benefits Recruiter MODA consult Salary up to £30k + excellent benefits Location Central London Senior Account Manager - 3 month contract / temp to perm potentially, Digital Recruiter MODA consult Salary 3 month contract, £38k pro rata, or day rate Location Central London BR Insight Transforming The Mobile User Experience: A True Story (Webcast) Over the last year, the number of people visiting the British Red Cross ... Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales? (Webcast) - With so many customer touchpoints online, understand where to start in... Multi-Channel Marketing: Create Deeper Connections With Consumers to Win Loyalty and Drive Profit (Webcast) Marketers are missing out on revenue as cash falls through the cracks be... Event Organisers: What the London Olympics Can Teach us About Event Promotion (Expert Reports) The London 2012 Olympic Games have come and gone and it’s time to ... Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports) As an event organiser, your customer database is the most important tool... Aug 2012 Forrester Report: Create a unified customer experience across digital touchpoints (Expert Reports) Today's digital landscape is littered with an array of touchpoints and d... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders

Marketing Daily - Olympic sponsorship 'changed our mindset', says P&G man; plus Facebook, Will Harris, Branded content and Matthew Pinsent

Having trouble viewing this? View in web browser View text-only version   Breaking news from Marketing September 2012   Latest News   Olympic sponsorship 'changed our mindset', claims P&G man John Reynolds, 27 September 2012   Nathan Homer, Olympics project director at Procter & Gamble (P&G), has claimed...     Facebook hooks up with Starbucks for physical gifts trial Matthew Chapman, 28 September 2012   Facebook is gearing up for a push into online retail by running...     Will Harris: Get the agency set-up you always yearned for Will Harris, 28 September 2012   When your struggling agency suddenly acknowledges that your business is its most...     Branded content: beyond the app Suzy Bashford, 28 September 2012   Many experts argue that marketers have too great a tendency to view...     OFT sends car insurance problem to Competition Commission Loulla-Mae Eleftheriou-Smith, 28 September 2012   The Office of Fair Trading (OFT) has referred the car insurance market,...     Pinsent questions sponsorship potential of Paralympians John Reynolds, 28 September 2012   Sir Matthew Pinsent, the four-time Olympic gold medal winner, believes the road...     Which cider brand is most prominent online? Brand barometer Gemma Charles, 28 September 2012   Strongbow is the most prominent, with Kopparberg in second place.     Promotion: How do you measure up against your competitors on Facebook? Brand Republic is offering a limited number of bespoke reports, comparing your Facebook page to 2 other pages you choose. Find out how you’re performing against your competitors here.     Blogs     When being Meaningful can save you from social meltdown (or from being smacked in the face with a shovel). Paul Frampton   Who or what would you like to hit in the face with a Shovel? Here...     Are agencies behaving badly? Chris Barraclough   A couple of things have happened recently that might appear to put agencies in a bad light. Firstly, we...     Helen Edwards: ‘Know your brand’ is a neat winning formula Helen Edwards   As you read that John Lewis Partnership has broken through the economic gloom with a 60% profit hike, you find...     Why Tesco should open up its Talking Shop Chris Barraclough   Marketing Magazine revealed this week that Philip Clarke, its CEO, is kicking off a blog called “Talking Shop”. Sainsbury’s already...     Helen Edwards: How to overcome ‘reason-blockers’ Helen Edwards   Now that so many marketing teams take what is laughably termed a ‘consensus approach’ to major brand decisions, everyone needs...             Whitepapers     Transforming The Mobile User Experience: A True Story (Webcast)   Over the last year, the number of people visiting the British Red Cross ...     Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales? (Webcast)   - With so many customer touchpoints online, understand where to start in...     Multi-Channel Marketing: Create Deeper Connections With Consumers to Win Loyalty and Drive Profit (Webcast)   Marketers are missing out on revenue as cash falls through the cracks be...     Event Organisers: What the London Olympics Can Teach us About Event Promotion (Expert Reports)   The London 2012 Olympic Games have come and gone and it’s time to ...     Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports)   As an event organiser, your customer database is the most important tool...         Brand Manager, Brand Recruitment £35000 - £45000 per annum + plus fully expensed car and benefits, Huntingdon Digital Marketing Manager, Jarlett de Grouchy £65000 - £72000 per annum + 40% BONUS, West London Freelance Account Director, Gemini Search £200 - £250 per day, City of London Director of Strategy - London - £150,000, Dynamic New Alliances £150,000, London Head of Marketing - Online Travel, GoodEgg Digital Circa £50k base plus significant bonus and benefits, Central London Account Manager, Direct Recruitment £32,000, North London Account Manager, Direct Recruitment £25,000 + bens, London Account Manager, Direct Recruitment £30,000 + bens, East London Market & Business Insight Analyst, Michael Page Agency £45000 to £65000 per annum, Bournemouth CRM Manager, Direct Recruitment £35,000 + bens, London     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2012 All rights reserved Media AM - Europe lags as global ad spend rises 2.4%, MG/OMD lands Prostate Cancer business, JCDecaux, DCM, Facebook Having trouble viewing this? View in web browser View text-only version     Latest News Europe lags behind as global ad spend rises 2.4% in Q2 Arif Durrani, 28 September 2012 Global ad spend rose to $139bn in the second quarter of 2012,...    Manning Gottlieb OMD lands Prostate Cancer UK business Nick Batten, 28 September 2012 Prostate Cancer UK has appointed Manning Gottlieb OMD to handle its £1.5m...    JCDecaux promotes Wiles to replace Brown as director of trading Nick Batten, 28 September 2012 Dallas Wiles, currently group business director of JCDecaux, has been promoted to...    Tesco and Sony react to cinema lead time change Daniel Farey-Jones, 28 September 2012 Tesco and Sony Home Entertainment have taken advantage of shorter lead times...    Facebook hooks up with Starbucks for physical gifts trial Matthew Chapman, 28 September 2012 Facebook is gearing up for a push into online retail by running...    Trading places: this week's people moves Daniel Farey-Jones, 28 September 2012 Katherine Paterson departs from B&Q, while VCCP promotes its managing director Michael...      Also in the News Media Bitch's Diary 27 September Media Bitch, 27 September 2012 Out and About: 27 September Staff, 27 September 2012 Spotify UK boosts ad revenues by £4m Maisie McCabe, 27 September 2012     Blogs Bauer chief Paul Keenan, the modern day Shakespeare? Arif Durrani "If you're seven foot tall, covered in white fur, eat raw fish and live in cold places, the chances are... Little Black Books James Thornton It's been 5 months since launching Hub Digital Networks and amazingly we have already... Legacy metrics diminish our business Rhys McLachlan It's nearly a year since I wrote that traditional media metrics were stifling development and... “Until you’ve lost your reputation, you never realize what a burden it was.” Sue Unerman How much is your reputation worth to you, and how careful are you to protect... Government needs to chillax on radio regulation John Carroll I do like the Culture Minister, Ed Vaizey , and given he survived unscathed from... Oh, No! It’s the Groaniad Ivan Clark Maybe the Guardian column written by David Leigh suggesting a " £2 monthly levy on... “Season of mists and mellow fruitfulness” Louise Brice How did that happen? It's Autumn again. And, to quote Keats, there is a mellow... Filling the Olympic void… but watch out for the ‘Hotel Rwanda’ effect! How LOVEFiLM has harnessed the power of Big Data to keep the customer satisfied Claire Emes Now that the Olympic and Paralympic extravaganza has drawn to a close we're all desperately...     New Business Director - New Business Director, Carreras Lathane Associates - CLA £80000 - £100000 per annum + dep exp + incentives., London Aegis Graduates, Aegis Media Competitive, Central London, near Regent's Park Account Manager, Great Run £30-35k + benefits, Central London Sales Planner, CNN Attractive, London Insight and Research Director, Bauer Media Competitive, Central London       To Guarantee delivery, add us to your address book. 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