Digital AM - Tablet ownership continues to grow, Facebook, Wunderman, B2B content marketing trends for 2014

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news One in three people in UK are regular tablet users says eMarketer by Matthew Chapman 02 October 2013, 11:39AM One in three people in the UK use a tablet at least once a month as tablet ownership continues to grow, according to research from eMarketer. Facebook updates features for Mobile App Ads to drive engagement by Susan Billinge 02 October 2013, 11:10AM Facebook has updated its mobile app ads service, to help businesses drive engagement and conversions within their apps. Wunderman hires trio to bolster strategy team by Mark Banham 02 October 2013, 09:21AM Wunderman UK has appointed Isobar's Joseph Morgan as well as Pierre Camboly and Kevin Mercer, from 1000heads, to its strategy team. Infographic: B2B content marketing trends for 2014 by Susan Billinge 02 October 2013, 11:06AM Over 90 per cent of B2B marketers use content marketing, according to new research, which found more than 70 per cent of those questioned are producing more content than they did last year. 6 Steps to Social Media Customer Services Success Brands can no longer ignore the need to offer customer service in social spaces. Download this report for free and learn how to strategically evolve your social customer service initiative.   Download the report here.   Also in the news Webuyanycar.com responds to Twitter joke with toy car website by Jonathan Tilley 01 October 2013, 04:16PM Car dealer webuyanycar.com has responded to a Twitter spoof by creating a website offering to purchase toy cars, webuyanytoycar.com. Facebook use 'waning' among teens as Twitter's popularity rises, claims study by Matthew Chapman 01 October 2013, 11:33AM Facebook usage among teenagers has reached a plateau as they turn to YouTube, Twitter and Instagram, according to a five-year study by Amaze. Why 25% is just the start for digital advertising by David Barr 01 October 2013, 11:11AM A recent report from eMarketer and Starcom Mediavest Group estimates that digital advertising will account for almost 25% of all global ad budget spent in 2014, with around $117 billion (£72 billion) spent on digital ads worldwide in 2013, up 13% yea... AOP Conference: Three quarters of online publishers expect programmatic buying to increase by Maisie McCabe 01 October 2013, 11:11AM Three quarters of online publishers expect programmatic trading to increase in the next 12 months, according to research that will be presented at the Association of Online Publishers conference on Thursday 3 October. From the blogs Think hard before you jump down the app route Fadi Shuman 02 October 2013, 10:37AM What is a brand? Who cares? Jonathan Staines 01 October 2013, 3:25PM An evolving network - understanding Facebook's recent changes Colin Grieves 01 October 2013, 2:50PM AdChoices in the UK: mobile on the horizon Todd Rudback 01 October 2013, 2:43PM Using social media to improve your job search: infographic Polly Becker 01 October 2013, 2:35PM Latest jobs Digital Account Director Recruiter GoodEgg Digital Salary £50-60k + Bonus and Great Benefits Location Central London FREELANCERS! Account Managers, Senior Account Managers & Account Directors - great day rates! Recruiter MODA consult Salary Great Day rates! Location Central London Senior Sales Manager Recruiter Ultimate Asset Salary £35000 - £40000 per annum + +comm Location London Global Digital Associate Director Recruiter Gemini Search Salary £60000.00 per annum Location City of London Head of Marketing Communications and PR, Europe Recruiter Stopgap Salary £65000 - £75000 per annum Location London Head of Digital Marketing Recruiter Adam Recruitment Salary £65000 - £75000 per annum Location Manchester Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising. Digital Transformation Today: Driving Efficiency, Ingenuity and Success (Webcast) It is no longer viable for the marketing team to be solely responsible f... How To Turn One Idea Into Multiple Marketing Opportunities (Expert Reports) Modern internet marketing is about consistently delivering value, growin... 6 Steps To Social Media Customer Services Success (Expert Reports) “50% of consumers are already using social media to reach out for ... How To Give A Killer Presentation (Expert Reports) A 12-year-old boy from Kenya was asked to give a TED talk. Although nerv... Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) Brand Republic’s first ever online TV show, Big Questions Live wil... Digital Integration: Connecting the Dots (Webcast) Integrated digital marketing offers huge opportunities to engage, servic... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders