Media AM - Celebrity Big Brother, The Taste, Vevo, Maurice Lévy, David Beckham

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06th January 2014

'Celebrity Big Brother' returns with 4.2 million viewers 'Celebrity Big Brother' returned with a peak audience of 4.2 million on Friday night, as the heavyweight boxing champion Evander Holyfield, the N-Dubz-star Dappy and former gameshow host Jim Davidson entered the house.     Panasonic in The Taste product placement deal Panasonic has signed a deal to appear in the UK version of the cooking competition, 'The Taste', featuring Nigella Lawson.     Schwarzkopf sponsors Vevo series to 'Lift' next pop stars Vevo, the online music video platform, has signed a six-figure deal with haircare brand Schwarzkopf for it to sponsor the UK edition of 'Lift', Vevo's series showcasing emerging artists, in 2014.     Clients pushed back investments or launches in Q4 2013, says Maurice Lévy Maurice Lévy, the chairman and chief executive of Publicis Groupe, has hinted the group's revenue growth softened in the final three months of 2013, after some of its clients pushed back new launches or media spend into 2014.     H&M plots David Beckham 't-commerce' Super Bowl ad H&M is planning to broadcast a Super Bowl TV ad starring David Beckham that will allow viewers to buy items from the former footballer's underwear range directly on their televisions, dubbed "t-commerce".     Travelodge prepares £10m campaign to relaunch brand Travelodge will launch a £10m television campaign in the spring as part of a brand relaunch after fighting off administration last year.     People swap devices 21 times an hour, says OMD People change the device they are using an average of 21 times an hour when they are at home, according to findings from OMD UK's Future of Britain research project.     Just Eat to sponsor Take Me Out Just Eat, the takeaway ordering website and app, has signed a deal to sponsor the new series of 'Take Me Out', the ITV Saturday night dating show presented by Paddy McGuinness.   Latest blogs   Reflections on Web Summit: How 'Davos for geeks' reignited my passion for tech The dust has settled after Web Summit in Dublin earlier this quarter, but I can say that the start-up ethos I witnessed during the two-day conference has genuinely stayed with me.     Ed Vaizey seems 'clueless' So today was 'D day' in the radio industry, with "the announcement of the digital switchover", but Government minister Ed Vaizey appears "clueless", says radio DJ Edward Adoo.     Digital radio from an advertiser's view This coming Monday, Ed Vaizey, minister of culture, communications and the creative industries, will be speaking at the Go Digital Conference in London.     Beware the 13th: The media industry's unlucky number Blast - it's Friday the 13th. Don't step on the cracks in the pavement - tick. Don't walk under any ladders - tick. Don't pass the path of a black cat - tick. Check all your professional equipment is safe, secure and away from liquids - perhaps one for the to-do list.     Will online ads ruin Christmas as well as UX? There is an interesting debate going on between the advertising industry and those that look into it from the outside about what's best for the consumer.

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