Campaign Daily Fix - Watch Scottish Widows ad, Bauer launches Debrief, Outdoor ad growth, Rustlers, Kitcatt Nohr, Super Bowl, Morrisons

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Scottish Widows: watch the return of the hooded woman by Maisie McCabe, 03 February 2014, 12:54PM Scottish Widows has returned to TV with a campaign featuring its iconic hooded woman, as the Lloyds Banking Group-owned pensions and investments provider looks forward to its 200th anniversary next year. Bauer aims to tap into boom in native ads with Debrief launch by Arif Durrani, 03 February 2014, 12:36PM Bauer Media has launched The Debrief, a multi-platform brand for 20-something women, funded primarily by native advertising. No Olympic blues for outdoor, as sector grows 2% in 2013 by Arif Durrani, 03 February 2014, 08:30AM Ongoing investment in digital outdoor sites has helped the sector to build on the highs of the London 2012 Olympics and achieve unexpected growth of 2% in 2013. Rustlers ad campaign stars 'hunger monkey' by Maisie McCabe, 03 February 2014, 09:32AM Kepak, the convenience food company, is introducing a "hunger monkey" character in an ad campaign for its pre-prepared Rustlers burger. Kitcatt Nohr drops Digitas name by Kate Magee, 03 February 2014, 12:03PM Kitcatt Nohr has dropped the Digitas name and launched a new brand identity, following the merger of Digitas and LBi. Brands join in with 24.9m Super Bowl tweets by Ben Hall, 03 February 2014, 11:28AM Skittles, Vogue, KFC and Tide were among the brands who contributed to the 24.9 million Super Bowl-themed tweets last night as the Seattle Seahawks claimed victory over the Denver Broncos. Morrisons promotes Market Street in new Ant and Dec ad by Maisie McCabe, 03 February 2014, 09:16AM Morrisons is to launch an ad campaign starring its brand ambassadors Ant and Dec alongside real Morrisons employees. Promoted The hard facts behind every successful marriage by Marc Robinson, 23 January 2014, 08:32AM Partnerships between artists and brands work best when the objectives of each party are understood. ________ Latest Work The Sunday Times "icons" by Grey London 03 February 2014, 10:41AM The Sunday Times has released a TV spot that recreates a host of iconic cultural scenes all in one take. Grey London created the spot, which broke over the weekend and promotes The Sunday Times revamped culture section. The ad opens with a man posi... Moneysupermarket.com "how I roll" by Mother 31 January 2014, 02:48PM Moneysupermarket.com has released an ad featuring Snoop Dogg. The ad is an extension of the "save money, feel epic" campaign and focuses on the comparison site's car insurance offering. Filmed in Los Angeles, the ad sees its protagonist, Phil, riding... Chobani "how matters" by Droga5 New York 31 January 2014, 10:40AM The yoghurt brand Chobani s Super Bowl ad shows a bear ransacking a shop to make its point about using only natural products. Droga5 s New York office created the spot, in which a bear enters a convenience store and wrecks everything except the Choba... Also in the news United Biscuits launches £12m campaign to rejuvenate McVitie's master brand by Matthew Chapman, 03 February 2014, 09:33AM Super Bowl 2014: The best ads and tweets from the night by Matthew Chapman, 03 February 2014, 08:42AM Labour government would legislate against excessive marketing, says shadow minister by Danny Rogers, 31 January 2014, 11:43AM Latest Jobs Digital Project Manager / Web Project Manager £45-50k (DOE) + Bonus & Benefits, Based in St. Albans, Hertfordshire (AL1) - Commutable from Watford, Luton, Hatfield, Greater London Account Manager £24000 - £28000 per annum, Birmingham Senior Marketing Manager £63,630, London Account Manager £32000 per annum, Cambridge Account Executive £20000 - £24000 per annum + benefits, Cambridge More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.