Media AM - Bauer Media, Super Bowl social media, outdoor growth, Havas, Facebook Paper

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03rd February 2014

Bauer aims to tap into boom in native ads with Debrief launch Bauer Media has launched The Debrief, a multi-platform brand for 20-something women, funded primarily by native advertising.     Super Bowl 2014: Budweiser wins battle for social media buzz while Coke's ad stalls Budweiser was the clear winner on social media of this year's Super Bowl as it dominated both Twitter and YouTube, according to social media analysis from Carat.     No Olympic blues for outdoor, as sector grows 2% in 2013 Ongoing investment in digital outdoor sites has helped the sector to build on the highs of the London 2012 Olympics and achieve unexpected growth of 2% in 2013.     Havas Media Group promotes Mike Potts to chief data officer Havas Media Group has promoted Mike Potts, previously the group managing director of ElisaDBI, the analytics company it bought last year, to the new role of chief data officer.     IMterview: What is Facebook Paper and what will it mean for its raft of other apps? Paul and Darika, the 'Trinny and Susannah' of digital marketing, look at the launch of Facebook's Paper ahead of the social network's ten year anniversary tomorrow.     MediaCom develops its content arm under Morris The global head of MediaCom Beyond Advertising tells Louise Ridley about enhancing client relationships through content.     Is Sky's AdSmart service really a game-changer? Will the new ad offering actually attract fresh advertisers or result in traditional brands spending less, Arif Durrani asks.     The humble bus remains one of the best ways to reach an urban audience Forget the Year of the Horse - London's mayor, Boris Johnson, this week declared 2014 to be the "Year of the Bus" in the capital. A clear threat in the glamour stakes to Rio's World Cup.     Outdoor hopes big data is key to success in 2014 Brands are complementing insights gained from Route with their own data for precision-targeting. By David Benady.     WPP trading juggernaut comes under scrutiny The decision to merge Xaxis with 24/7 Media may raise some tough questions over transparency, Maisie McCabe writes.     Weve challenges Apple and Google with display ads launch Weve, the mobile ad network from O2, Vodafone and EE, has taken a step towards challenging Apple, Google and Facebook's dominance of mobile by launching its display ads trial today.   Latest blogs   What the shake-up at the Telegraph reveals about the new publisher landscape The announcement this week regarding the departure of Daily Telegraph editor Tony Gallagher has sent reverberations around the world of online publishing and digital marketing.     How the teen exodus could save Facebook The ageing profile of the average Facebook user confirms the site is successfully opening up the world's most affluent consumers.     Titanic vs speedboat: four tips for publishers in the digital age It's topical to look at the evolution of the news organisation following Pierre Omidyar's $50m investment in his and Glenn Greenwald's joint venture, First Look Media, that happened in December.     Programmatic marketing trends to watch in 2014 Savvy chief marketing officers are now using programmatic to their advantage and some trends will continue to drive the conversation in 2014, says Ben Plomion, vice-president of marketing at Chango.     The changing voice of CES: cars steal the show With new exhibitors and new speakers, the best bits of this year's CES held some interesting innovations for marketers and agencies, says Chrissy Totty, head of innovation at Vizeum UK.

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