| | | | | | | Anti-social behaviour: What's the opportunity cost for brands not doing social? | | 03 February 2014, 11:05AM |  Last week a senior client-side financial services marketer asked me the following question: What is the opportunity cost for brands not doing social? While on the surface this appears to be a straightforward question, it's trickier to answer than you may think.
The most high profile example of a brand apparently not 'living social' is none other than Apple. Is the brand suffering as a result? Hardly. In November of last year the brand once again dominated Forbes' list of the world's most valuable brands.
| | | | Infographic: visual design trends for 2014 | | 03 February 2014, 10:30AM |  Shutterstock has published its global trends infographic – a snapshot of purchasing habits over the past year across the UK and the rest of the world and a guide to design trends to watch out for in 2014.
| | | | Super Bowl - the rise of the advertising blockbuster | | 31 January 2014, 12:25PM |  As memories of mince pies and the Christmas ad battle fade away, the global television event of the year is almost upon us. Whilst Seattleites and Denverites are eagerly awaiting the Super Bowl to will on their team to claim the mantle of world champion, for others, it is the commercial breaks that are the real draw. This year is no different, with celebrity-laden adverts taking the limelight before and during the big day. But why is it that the adverts capture the imagination of people almost as much as the sport itself?
| | | | | | | The age of conspicuous communication | | 31 January 2014, 11:00AM |  Tyler Durden. Renton. Remember those guys? One looked a lot like Brad Pitt, the other like Ewan McGregor. Two charismatic anti-heroes of the 90s: poets, philosophers, one a pugilist, the other a heroin addict, and both occupants of society's fringe. Different accents, different flavours of candour, but Durden and Renton shared the same derision of a capitalist age greased by feverish, never-satiated consumerism.
| | | | Start the year with self-improvement and stand out in CPA | | 31 January 2014, 10:30AM |  From entry-level marketers in small businesses moving into online for the first time to professionals who have been running a CPA programme for years, we are all looking to improve in one way or another to keep up with the fast changing online marketing space. These tips and best practice suggestions have been put together to empower advertisers and marketers running CPA programs so that you can start the New Year with a resolution to stand out online in 2014.
| | | | Infographic: Ten years of Facebook | | 30 January 2014, 1:47PM |  Over the last ten years, Facebook has come to dominate our online (and indeed offline,) lives. For many, Facebook is the internet.
Mark Zuckerburg and his social social network have survived legal wrangling, privacy scares, and a somewhat rocky IPO to remain top of the pile. Many of us know part of the Facebook story, courtesy of endless Zuckerburg profiles and, of course, the film “The Social Network”. However, it’s easy to forget some of the site’s significant milestones that, in just a decade, turned Facebook into the force we know today.
| | | | | | | |
Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising.
| |
No comments:
Post a Comment