Media AM - Facebook's 10th birthday, Mark Zuckerberg, Haymarket's Costello becomes PPA chairman, Trinity Mirror, Xaxis

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04th February 2014

Facebook's tenth birthday: watch a brief history Facebook, the social network co-founded and led by Mark Zuckerberg, celebrates its tenth birthday today.     Mark Zuckerberg reflects on Facebook's future and 'burden' of identity on 10th anniversary Facebook chief executive Mark Zuckerberg said the future of the company will not necessarily rely on a user's "real identity", in an interview about the social network's tenth anniversary.     What has Facebook done to our brains? Ten years down the line, it's the psychosocial impact made by Facebook and company that is the most fascinating area to evaluate, writes Amy Kean.     Infographic: Ten years of Facebook Over the last ten years, Facebook has come to dominate our online (and, indeed, offline) lives. For many, Facebook is the internet.     Haymarket's Costello becomes PPA chairman at 'key moment' Kevin Costello, chief executive of Haymarket Media Group, officially took on the position of chairman of the Professional Publishers Association (PPA) last night.     Trinity Mirror upgrades 2013 forecast after strong November and December Trinity Mirror has issued a profit upgrade after trading in November and December was better than anticipated.     Xaxis buys Dutch trading company Bannerconnect Xaxis, WPP's programmatic buying division, has bought the Dutch media trading company Bannerconnect.     Programmatic buying needs to grow up Programmatic buying has been the talk of the ad tech town for the past few years.     MediaCom develops its content arm under Morris The global head of MediaCom Beyond Advertising tells Louise Ridley about enhancing client relationships through content.     Is Sky's AdSmart service really a game-changer? Will the new ad offering actually attract fresh advertisers or result in traditional brands spending less, Arif Durrani asks.     The humble bus remains one of the best ways to reach an urban audience Forget the Year of the Horse - London's mayor, Boris Johnson, this week declared 2014 to be the "Year of the Bus" in the capital. A clear threat in the glamour stakes to Rio's World Cup.     Outdoor hopes big data is key to success in 2014 Brands are complementing insights gained from Route with their own data for precision-targeting. By David Benady.     WPP trading juggernaut comes under scrutiny The decision to merge Xaxis with 24/7 Media may raise some tough questions over transparency, Maisie McCabe writes.     No Olympic blues for outdoor, as sector grows 2% in 2013 Ongoing investment in digital outdoor sites has helped the sector to build on the highs of the London 2012 Olympics and achieve unexpected growth of 2% in 2013.     Bauer aims to tap into boom in native ads with Debrief launch Bauer Media has launched The Debrief, a multi-platform brand for 20-something women, funded primarily by native advertising.   Latest blogs   IMterview: What is Facebook Paper and what will it mean for its raft of other apps? Paul and Darika, the 'Trinny and Susannah' of digital marketing, look at the launch of Facebook's Paper ahead of the social network's ten year anniversary tomorrow.     What the shake-up at the Telegraph reveals about the new publisher landscape The announcement this week regarding the departure of Daily Telegraph editor Tony Gallagher has sent reverberations around the world of online publishing and digital marketing.     How the teen exodus could save Facebook The ageing profile of the average Facebook user confirms the site is successfully opening up the world's most affluent consumers.     Titanic vs speedboat: four tips for publishers in the digital age It's topical to look at the evolution of the news organisation following Pierre Omidyar's $50m investment in his and Glenn Greenwald's joint venture, First Look Media, that happened in December.     Programmatic marketing trends to watch in 2014 Savvy chief marketing officers are now using programmatic to their advantage and some trends will continue to drive the conversation in 2014, says Ben Plomion, vice-president of marketing at Chango.

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