Tuesday, 4 February 2014

Campaign Daily Fix - Budweiser is most-shared Super Bowl ad, CP&B launches in Brazil, Xaxis buys Bannerconnect, Trinity Mirror, The Shard, DLKW Lowe

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Latest news
Crispin Porter & Bogusky launches Brazil office
by James Swift,
04 February 2014, 09:16AM
Crispin Porter & Bogusky launches Brazil office
Crispin Porter & Bogusky has launched in São Paulo after hiring an award-winning creative duo from Almap BBDO.
Xaxis buys Dutch trading company Bannerconnect
by Maisie McCabe,
03 February 2014, 02:01PM
Xaxis buys Dutch trading company Bannerconnect
Xaxis, WPP's programmatic buying division, has bought the Dutch media trading company Bannerconnect.
Watch Budweiser's cute 'puppy love' ad, winner of the social Super Bowl
by Ben Hall,
04 February 2014, 12:54PM
Watch Budweiser's cute 'puppy love' ad, winner of the social Super Bowl
Budweiser's "puppy love" dominated social sharing of aired Super Bowl 2014 ads with more than a million shares.
DLKW Lowe poaches James Millers and Andy Long
by Jeremy Lee,
04 February 2014, 12:43PM
DLKW Lowe poaches James Millers and Andy Long
DLKW Lowe has poached the creative team James Millers and Andy Long from M&C Saatchi to join its creative department.
Trinity Mirror upgrades 2013 forecast after strong November and December
by Maisie McCabe,
04 February 2014, 09:41AM
Trinity Mirror upgrades 2013 forecast after strong November and December
Trinity Mirror has issued a profit upgrade after trading in November and December was better than anticipated.
The View from the Shard hires Futureproof for ad campaign
by Louise Ridley,
04 February 2014, 12:30PM
The View from the Shard hires Futureproof for ad campaign
The View From The Shard, the visitor attraction at the top of The Shard and the tallest building in Western Europe, will launch an ad campaign later this month, after hiring Futureproof.
Promoted
The hard facts behind every successful marriage
by Marc Robinson,
23 January 2014, 08:32AM
The hard facts behind every successful marriage
Partnerships between artists and brands work best when the objectives of each party are understood.

________

Latest Work

Scottish Widows "life feels better when you have a plan" by 101
04 February 2014, 09:35AM
Scottish Widows
Scottish Widows' hooded woman returns in the brand s first ad in four years. 101 created the spot for the Lloyds Banking Group-owned pensions and investments provider, which celebrates its 200 th anniversary in 2015. The campaign, 101 s first for S...
The Sunday Times "icons" by Grey London
03 February 2014, 10:41AM
The Sunday Times
The Sunday Times has released a TV ad that recreates a host of iconic cultural scenes all in one take. Grey London created the spot, which broke over the weekend and promotes The Sunday Times revamped culture section. It opens with a man posing l...
Moneysupermarket.com "how I roll" by Mother
31 January 2014, 02:48PM
Moneysupermarket.com
Moneysupermarket.com has released an ad by Mother featuring Snoop Dogg. The spot is an extension of the "save money, feel epic" campaign and focuses on the comparison site's car insurance offering. Filmed in the US, the ad shows its protagonist, Phil...

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by Ben Hall, 04 February 2014, 11:57AM
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by Matthew Chapman, 04 February 2014, 09:01AM
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