Wednesday, 2 May 2012

Breaking news from Brand Republic - AOL Advertising Group, BSkyB, Skyn, Coke, BlackBerry

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Latest news
Neil Jones to take commercial VP role at AOL Advertising Group
Neil Jones to take commercial VP role at AOL Advertising Group
by Arif Durrani
02 May 2012, 09:10AM
Neil Jones, the former Carat managing director, is poised to take a full-time role as vice president of commercial at AOL Advertising Group, following a consultancy stint.
BSkyB insists it is a 'fit' and 'proper licence holder' as profits lift 27%
BSkyB insists it is a 'fit' and 'proper licence holder' as profits lift 27%
by John Reynolds
02 May 2012, 09:13AM
BSkyB has reported a 27% surge in pre-tax profits to £899m in the nine months to March 2012, fuelled by a rise in customer numbers to 10.55 million, while underscoring that it remains a "fit" and "proper licence holder".
Skyn condom ads safe after ASA throws out complaints
Skyn condom ads safe after ASA throws out complaints
by Matthew Chapman
02 May 2012, 08:30AM
Condom brand Skyn has escaped an ad ban after receiving a wave of complaints about an outdoor campaign headlined "Love sex. Hate condoms. Love Skyn".
Ad watchdog upholds complaint against BSkyB
Ad watchdog upholds complaint against BSkyB
by Loulla-Mae Eleftheriou-Smith
02 May 2012, 08:30AM
A BSkyB ad for its HD and ESPN packages has been banned by the Advertising Standards Authority (ASA) for misleading consumers about the price of its packages.
Coke partners with TalkSport for Euro 2012
Coke partners with TalkSport for Euro 2012
by Maisie McCabe
02 May 2012, 08:55AM
Coca-Cola has signed a six-figure deal to partner with TalkSport for its coverage of the Euro 2012 Football Championship and is to launch a competition for a young football writer to join TalkSport's team at the tournament.
RIM launches BlackBerry 10 prototype
RIM launches BlackBerry 10 prototype
by Sarah Shearman
02 May 2012, 09:32AM
Research in Motion (RIM), the Canadian mobile phone manufacturer, is attempting to claw back marketshare from Apple and Google, by releasing 2,000 prototypes of its new device.
King of Shaves takes on Gillette with online subscription offer
King of Shaves takes on Gillette with online subscription offer
by Loulla-Mae Eleftheriou-Smith
02 May 2012, 08:30AM
King of Shaves, the male grooming brand, is going head to head with rival Gillette, by offering consumers a subscription service that delivers three razor blade cartridges for £3 a month.
Rupert Murdoch is 'not fit' to run News Corporation, claim MPs
Rupert Murdoch is 'not fit' to run News Corporation, claim MPs
by Maisie McCabe
01 May 2012, 01:01PM
Rupert Murdoch is "not fit" to have "stewardship of a major international company", while his son James showed "wilful ignorance" over phone hacking, according to a Select Committee report published today.
M&S creates two senior marketing roles to boost fashion
M&S creates two senior marketing roles to boost fashion
by Matthew Chapman
02 May 2012, 08:22AM
Marks & Spencer is creating two new head of brand roles who will report into brand director Rob Weston, to bolster its general merchandise marketing team.
Opinion
Are athletes' brand endorsements 'a dangerous game'? The Marketing Society Forum:
Are athletes' brand endorsements 'a dangerous game'? The Marketing Society Forum:
by
02 May 2012, 08:30AM
Gold medallist Denise Lewis has slammed athletes for tweets about brands ahead of the Olympics.
Think BR: There's more to live-event sponsorship than music festivals
Think BR: There's more to live-event sponsorship than music festivals
by Rory Sloan
30 April 2012, 08:30AM
Marketers have enjoyed a long and fruitful love affair with music festivals but if you're looking for stand-out there are other opportunities to consider, writes Rory Sloan, RPM.
Intelligence
Understanding always-on business decision makers
Understanding always-on business decision makers
by Christoph Becker
02 May 2012, 08:00AM
Almost half of global business decision makers feel more productive and able to perform when blending work with personal time, writes Christoph Becker, global chief executive and creative officer, Gyro.
Sector Insight: Childrenswear
Sector Insight: Childrenswear
by Jane Bainbridge
02 May 2012, 08:00AM
The impact made by supermarkets has led to fierce competition and lower prices.
Also in the news
Unilever tops 2012 Marketing Society Awards nominations
by Kim Benjamin, 01 May 2012, 02:45PM
BT London Live signs up Duran Duran and Stereophonics
by Matthew Chapman, 01 May 2012, 11:06AM
Coke's Future Flames drive features Dizzee Rascal, Eliza Doolittle and The Wanted
by Loulla-Mae Eleftheriou-Smith, 01 May 2012, 12:23PM
Batchelors targets women with 'female Pot Noodle'
by John Reynolds, 01 May 2012, 08:30AM
Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers
by Rachel Barnes, 01 May 2012, 08:30AM
McDonald's prepares Great Tastes of America menu
by Sara Kimberley, 01 May 2012, 10:04AM
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