| When and how to build a blog network | | Simon John | | 01 May 2012, 1:44PM |  The power of bloggers is unquestioned in social communications despite recent alarmist articles stating blogging is dead. For brands, engaging with bloggers to listen to feedback on their products or services, review what they think of them online and even recommend them to their peers, is a holy grail of marketing.
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| 2012 London Mayoral Election - social media overview [infographic] | | @gordonmacmillan | | 01 May 2012, 11:20AM |  The 2012 London mayoral election is less than a week away and social channels have played a large role in this campaign with both Boris Johnson and Ken Livingstone’s teams making good use of it as have other candidates such as Jenny Jones from the Green’s.
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| How the cookie crumbles for UK & EU e-tailers | | Sri Sharma | | 30 April 2012, 3:00PM |  With the deadline to comply with the EU e-Privacy directive just a month away (26 thMay), the confusion amongst marketers doesn't look to be dissipating at all. In fact, in a recent study by Econsultancy, 61% of marketers said they still don't understand the options for gaining user consent.The lack of understanding is adding to the confusion and panic around the approaching deadline. However, if brands take things back to basics, they will see that there are actually just two main approaches to consider here – a utomatic opt-out (auto opt-out) and automatic opt-in (auto opt-in).
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| The most influential digital and marketing blogs in the UK | | Polly Becker | | 30 April 2012, 10:00AM |  We’ve made it. The Wall is featured on this infographic here from Eloqua that lists the most influential digital blogs in the UK.
It’s called "The Blog Tree: UK Edition" and the Wall is in the root system of the tree as accorrding to Eloqua The Wall is “key in the tech/marketing/digital space”.
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| The future of digital measurement and personalisation | | Gary Angel | | 30 April 2012, 8:22AM |  Digital measurement and analytics at the enterprise level is maturing rapidly. In the past year, the industry has seen the evolution and adoption of Tag Management Systems, web analytics solutions delivering increased segmentation and reporting, and perhaps most significant, the widespread use of advanced warehousing platforms to integrate and analyse digital data.
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| Leveson Inquiry: Social media saints and sinners | | Arif Durrani | | 27 April 2012, 5:26PM |  Just when you thought the ongoing Leveson inquiry had been examined and dissected in every possible way, along comes Meltwater Group with an infographic capturing the online reaction to each key witness this week. By using their social media intelligence and marketing platform, Meltwater Buzz, they have tracked the negative and positive senitment towards Evgeny Lebedev, Jeremy Hunt, James Murdoch and Rupert Murdoch during their Leveson appearances this week.
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| Is Twitter ruining journalism or are journalists ruining Twitter? | | @gordonmacmillan | | 27 April 2012, 1:18PM | | Is Twitter good for news and journalism? The debate is happening again. We've kind of been here before and have asked the question if social was media killing journalism? The answer was a convincing no, but social media is fundamentally changing the system. | |
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