Thursday, 2 January 2014

Campaign Daily Fix - Vertu, Channel 5, Change4Life, John Lewis, Danny Cipriani, BA

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Latest news
Vertu seeks global CRM agency
by Louise Ridley,
02 January 2014, 11:48AM
Vertu seeks global CRM agency
Vertu, the luxury mobile phone manufacturer, has approached agencies to appoint a new shop for global CRM.
Northern & Shell mulls £900m Channel 5 sell-off
by Maisie McCabe,
02 January 2014, 09:45AM
Northern & Shell mulls £900m Channel 5 sell-off
Northern & Shell has appointed Barclays to look at the possibilities of selling Channel 5, which could be valued at as much as £900 million.
Change4Life unveils new 'smart swaps' ad
by Louise Ridley,
02 January 2014, 12:38PM
Change4Life unveils new 'smart swaps' ad
Public Health England (PHE) reveals what is "really" in sugary drinks in its latest TV ad, as the marketing body's Change4Life Plasticine family counts the number of sugar cubes in a bottle of fizzy pop.
John Lewis kicks off 150th year with record Christmas sales
by Alex Brownsell,
02 January 2014, 08:30AM
John Lewis kicks off 150th year with record Christmas sales
John Lewis has posted record sales figures for Christmas, up 6.9% year on year, as the retailer gears up to celebrate its 150th anniversary in 2014.
BA focuses on digital holiday-curation services in latest TV ad
by Alex Brownsell,
02 January 2014, 09:27AM
BA focuses on digital holiday-curation services in latest TV ad
Exploring Lisbon, living it up in New York, relaxing in Dubrovnik - these are among the destinations showcased in British Airways' campaign promoting its holiday packages.
Danny Cipriani strips for Peta
by Maisie McCabe,
02 January 2014, 09:14AM
Danny Cipriani strips for Peta
Danny Cipriani, the Sale Sharks rugby player and former boyfriend of Kelly Brooke, has taken his top off for a new ad campaign for the anti-fur charity Peta.
Scott Monks departs Box TV
by Maisie McCabe,
02 January 2014, 11:11AM
Scott Monks departs Box TV
Scott Monks, the executive director of Box Television, has left the Bauer Media and Channel 4-backed broadcaster after 17 years.

Latest Work

Public Health England "toxic cycle" by Dare/Now
02 January 2014, 10:28AM
Public Health England
BBC One "Christmas gifts" by Rainey Kelly Campbell Roalfe/Y&R
20 December 2013, 01:01PM
BBC One
BBC One is releasing a series of celebrity-fronted ads that offer people advice for the Christmas season. Rainey Kelly Campbell Roalfe/Y R created the spots, which take the form of how-to videos, presented by a famous face. In one spot, singer Will.i...
Cancer Research "one day" by Abbott Mead Vickers BBDO
20 December 2013, 12:20PM
Cancer Research
Cancer Research is launching a campaign explaining that research is the key to beating cancer. Abbott Mead Vickers BBDO created the spot, which airs on 26 December and will also show in cinemas. The ad combines images of cancer cells dividing with a ...

Also in the news

Snapchat sees 4.6m usernames and numbers published as messaging service is hacked
by Loulla-Mae Eleftheriou-Smith, 02 January 2014, 11:40AM
Subway axes £3 lunch branding to showcase all-day availability
by Gemma Charles, 01 January 2014, 12:01AM
Quorn recruits Mo Farah to drive 'healthy protein' image
by Alex Brownsell, 01 January 2014, 08:00AM
Coke launches 'Reasons To Believe' campaign to promote positivity
by Loulla-Mae Eleftheriou-Smith, 27 December 2013, 08:00AM
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