Sunday Supplement - Analysis and opinions on the future of marketing

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Marketing Sunday Supplement , 28th February 2014

The value of emotional ads: why dancing ponies and singing kittens are here to stay   Wolves in sheep's clothing? Big Tobacco and its takeover of the e-cigarette market   A five-step guide to Tesco CEO Philip Clarke's brand revival strategy   Over 50 and feeling frisky? You could be 'down-ageing' (and soon buying Reader's Digest)   Why the new networking economy requires a new approach to marketing talent   Wooing a blogger? Top six considerations for building a brand-blogger partnership   Sexuality, gender and racial equality: why workplace diversity is good for marketing   Kick-start your career: Do you have the skills to be a CMO?       ADVERTISEMENT IDENTITY IS THE NEW COOKIE!   Learn how to turn anonymous visitors into identified customers. Find us at TFMA Stand C6 - Stop by for trivia and refreshments! Download our FREE Survival Guide       JOBS BOARD Head of Category Management , NEW YORK BAKERY COMPANYCOMPETITIVE SALARY, PLUS BONUS, CAR/ALLOWANCE & BENEFITS , M4 CORRIDOR   ACCOUNT MANAGER | Integrated Agency | Confectionery | up to £30k , Judi Pattonup to £30k , London   ACCOUNT DIRECTOR - Creative London Agency - MOBILE/Social Media - £40-47k , Judi Patton£40-47k , London   Procurement Director - Promotions / POS / BTL , Fill Recruitment Ltd£70-£80k Basic + Superb Bonus Opportunities + Benefits , London, but travel required   Brand Director , Barclay Meade£70000 - £100000 per annum , South West England

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