Dispatches - The biggest stories on Marketing in the last seven days

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Dispatches , 02nd January 2016

Anti-smoking campaign evolves to 'bring harm closer to people' Weight Watchers brings in Oprah to launch Airbnb-style 'womankind' strategy Nike attributes Chinese profit surge to Singles Day boost Nesquik banned from describing hot chocolate as a 'great start to the day' Disney mulls offloading stake in millennial cable channel Fusion Consumers have yet to buy into smartwatches First Choice unveils new TV ad campaign with refreshed brand identity Non-sponsors Pimm's, O2 and Guinness won Wimbledon and Rugby World Cup Comparethemarket.com hires Virgin Atlantic digital strategist James Shanahan Qatar Airways makes its first 'fun' safety video with Barcelona FC Quorn capitalises on growth spurt with Mo Farah TV spots McDonald's crowdsourced Christmas Day ad features James Corden JOBS BOARD AV Account Manager , Dot-Gap£35k , London (Central) Digital Director , Dot-Gap£80k , London (Central) International Digital Account Director , Dot-Gap£60k , London (Central) Head-Hunter - Digital Media , Silverdrum£25,000 - £35,000 depending on experience + uncapped commission , London (Greater) Global Digital Account Manager , Dot-Gap£38k , London (Central)

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