Friday, 16 September 2016

Adblock Plus owner starts selling ads, Cosmo launches car for women, Vice's Smith predicts Snapchat ad boom

Campaign Breakfast Briefing

Campaign Breakfast Briefing
September 16, 2016

Latest

Indignation from industry as Adblock Plus owner Eyeo starts selling ads
Indignation from industry as Adblock Plus owner Eyeo starts selling ads

Simon Gwynn

The company behind Adblock Plus is testing an ad network designed to get around its own restrictions -- a move that has provoked a furious reaction among publishers and ad providers.

BMW, Nikon and General Electric invest in 3D printing firm Carbon
BMW, Nikon and General Electric invest in 3D printing firm Carbon

Simon Gwynn

3D printing start-up Carbon revealed that it has raised an extra $81m in funding from investors that include BMW, Nikon and General Electric.

Cosmopolitan partners Seat to launch car for women
Cosmopolitan partners Seat to launch car for women

Gurjit Degun

Cosmopolitan, the Hearst Magazines title, is launching a car co-created with Seat aimed at women.

Vice's Shane Smith predicts Snapchat ad boom in talk with Martin Sorrell
Vice's Shane Smith predicts Snapchat ad boom in talk with Martin Sorrell

Simon Gwynn

Snapchat stands to win big from an advertising industry desperate for an alternative to the "duopoly" of Facebook and Google, Vice Media chief executive Shane Smith has said.

MDC hires Cheil's Lotta Malm Hallqvist as first Europe MD and CMO
MDC hires Cheil's Lotta Malm Hallqvist as first Europe MD and CMO

Brittaney Kiefer

MDC Partners has appointed Lotta Malm Hallqvist as its first managing director and chief marketing officer for Europe.

Christmas is early with C5's festive sponsorship blocks
Promoted
Christmas is early with C5's festive sponsorship blocks

Getmemedia

Channel 5 promise a host of delights with their Christmas TV lineup this year. So what can sponsorship of the channel do for your brand?

Why location is as important as the message in mobile marketing
Promoted
Why location is as important as the message in mobile marketing

Stephen Graves

Mobile marketing is changing the way that brands interact with customers - with location adding a new layer of context and insight to brand messages

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