M2M shut down, New Thinking winners revealed, Freeview launches £15m campaign

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Campaign: Agencies September 29, 2016

Latest Omnicom shuts M2M in UK after account losses Gideon Spanier Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down. Freeview changes direction with £15m ad campaign Simon Gwynn Freeview is overhauling its TV presence with a £15m campaign, titled "The other way", which will see 300 executions aired over the course of the next 12 months. Marketing New Thinking Awards 2016: the winners' gallery Brands and agencies are working harder than ever to find creative solutions to challenges posed by today's fast-changing business environment. In partnership with Sky Media, the Marketing New Thinking Awards - which are now powered by Campaign - celebrate brands that are succeeding in this tough climate. Industry calls for verification scheme for digital media after Facebook controversy Omar Oakes Tech companies have been urged to open up to cross-industry verification schemes, after Facebook admitted it had overestimated its video views. Nokia licensee in hunt for ad agency Simon Gwynn HMD Global, the company formed to relaunch Nokia smartphones, has called a global creative pitch. Mars calls £400m media buying review Gideon Spanier Mars has launched an estimated £400m media buying review in the UK, Germany, China and four other regions. Marketing New Thinking Awards 2016: the full results Channel 4's innovative promotion of its Humans show has won the Grand Prix at the Marketing New Thinking Awards 2016, in partnership with Sky Media. In pictures: Celebration time at the New Thinking Awards 2016 Staff Agencies and brands came together last night to celebrate the Marketing New Thinking Awards 2016, held in partnership with Sky Media. The story of Rattling Stick in ten films To celebrate Rattling Stick's first decade, the three founders have chosen the ten films they feel represent the diversity as well as the quality of work. Agencies line up for NSPCC digital brief Gurjit Degun and Omar Oakes The NSPCC has opened talks with agencies ahead of a potential digital review. Beri Cheetham leaves Leo Burnett for ECD role at The Gate Shona Ghosh The Gate has lured Beri Cheetham away from Leo Burnett to become the agency's executive creative director. BETC sets its sights on other side of Channel Maisie McCabe With a huge new office in an up-and-coming area of Paris, the agency wants its employees to expand their horizon. A view from Dave Trott: Stoke controversy, don't douse it Dave Trott A few years ago, there was outrage when the owner of a certain art gallery paid a million pounds for a modern sculpture. Promoted The Digital Cinema Media Awards 2016 DCM DCM and Campaign celebrate the best of the year's innovative advertising in cinema The Work Pick of the week: Yorkshire Building Society "Outgrown your home" by Red Brick Road Maisie McCabe Maisie McCabe is charmed by the Yorkshire Building Society ad. Turkey of the week: Wrangler "#MoreThanABum" by We Are Pi Brittaney Kiefer Brittaney Kiefer thinks Wrangler's attempt at feminism rings false. Channel 4 "Product recall" by 4Creative Trouble with your android? Channel 4 is running a product recall to encourage members of the public to return their Synths following a spate of "technical difficulties". Paddy Power "Thank you Sam" by Lucky Generals Lucky Generals has turned around a tactical ad about Sam Allardyce's departure from his role as England football manager. Promoted Your ad is viewable but did anybody see it? InSkin Media Just because an ad is viewable, that doesn't mean it is seen or engaged with. In an industry obsessed with viewability and click-through rates, InSkin Media's research shows it's more important than ever to go back to basics Campaign Jobs Head of Content Strategy - £60K - Automotive £50000 - £60000 per annum + Great Agency Benefits Ultimate Asset, London UK Shopper Marketing Executive Competitive Spectrum Brands, Failsworth, Manchester Product Marketing Executive - UK & Ireland Competitive plus 5% bonus Spectrum Brands, Failsworth, Manchester Head of Sales - Millenial Audiences: Music, Fashion, Sport £7000 - £60000 per annum + commission Ultimate Asset, Greater Manchester, Manchester Group Head - global Ad Tech platform £70000 - £75000 per annum Ultimate Asset, London Planning Director £90 -100k + benefits Direct Recruitment, London (Central), London (Greater) Creative Artworker up to £28,000 per annum + 27 days holiday + benefits + free parking Unum, Dorking, Surrey Account Manager £27,000 RLA Group Ltd, Bournemouth, Dorset Midweight Creative – Designer / Art Director £30-33k plus equity Stellar, London (Central), London (Greater) Design Manager Competitive Lord's Cricket Ground, London

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