Monday, 5 September 2016

IAB's Phillipson on industry transformation, Facebook Live threatens TV

Campaign: Media

Campaign: Media
September 05, 2016
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IAB's Guy Phillipson: Ad industry's transformation has only just begun
IAB's Guy Phillipson: Ad industry's transformation has only just begun

Guy Phillipson

Guy Phillipson, the outgoing chief executive of the Internet Advertising Bureau, looks back on the highs and lows of steering the industry through a 12-year period of transformation - and makes some predictions for the future.

Facebook Live is a nail in the coffin for broadcast TV
Facebook Live is a nail in the coffin for broadcast TV

Andy Pemberton

Facebook's focus on video has us paying close attention.

Is digital dumbing down out-of-home?
Is digital dumbing down out-of-home?

Mark Henson, Primesight

For the OOH industry to thrive, it is imperative we encourage the quest for great classic poster design, says Primesight's head of marketing and client communications.

Put millennials in charge to challenge media's legacy thinking
Put millennials in charge to challenge media's legacy thinking

Paul Frampton

It is time for a new generation of leaders in media to better serve the country's millennial population, argues the chief executive of Havas Media Group UK & Ireland.

The studio that sprinkles brands with stardust
The studio that sprinkles brands with stardust

Gideon Spanier

UTA Brand Studio brings celebrities and corporate clients together to help brands stay relevant.

How R/GA London is bringing media into the creative world
How R/GA London is bringing media into the creative world

Stephanie Walton

Stephanie Walton, one of Media Week's 30 Under 30 rising stars in 2016, explains what it's like to move from New York and build a media function in a creative agency, R/GA London.

Apple joins Twitter ahead of iPhone 7 launch
Apple joins Twitter ahead of iPhone 7 launch

Shona Ghosh

Apple has finally joined Twitter, days ahead of the expected iPhone 7 launch on 7 September.

Flexible working rules at Dentsu Aegis
Promoted
Flexible working rules at Dentsu Aegis

Jennifer Jackson

Fancy working for a company that cares about your work/life balance and focuses on your performance rather than the time spent at your desk?

Fortune favours the brave: The new breed of predictive marketers
Promoted
Fortune favours the brave: The new breed of predictive marketers

Brand Republic & Redeye

We look at the best ideas for adoption, how to overcome the most common challenges, and the benefits you're likely to see through making predictive analytics a priority for your business.

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