Yo! Sushi ponders name change in brand overhaul + latest from Thomas Cook, Sainsbury's, Unilever & Three

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Campaign: Brands September 01, 2016

Brand news and analysis, powered by Marketing Latest Yo! Sushi ponders name change in brand overhaul Simon Gwynn Yo! Sushi, the chain of Japanese restaurants, is overhauling its brand positioning. ISBA expresses 'concern' after cash reserves fall Gideon Spanier ISBA has fallen short in its efforts to recruit new members and will ease back on its growth plans because of the board's "concern" about how the trade body has eaten into its cash reserves. Thomas Cook merges digital and marketing departments Shona Ghosh Thomas Cook has merged its digital and group marketing functions, overseen by a new chief marketing and digital officer role. Mike Hughes to step down as director general of ISBA Simon Gwynn ISBA director general Mike Hughes is to step down in early 2017 after 10 years in the role. What next as M&S and Sainsbury's move ad accounts? Gurjit Degun and Omar Oakes After months of change at almost all the major supermarkets, the battles for the major retail ad accounts have come to an end. New Unilever campaign tells the story of how its brands are building a better world Simon Gwynn Unilever is today launching a cross-brand campaign highlighting the social change achieved by its brands. Premier League clubs glean valuable fan data through video game sponsorships Shona Ghosh Premier League football clubs are cosying up to big-name gaming companies to reach a young male demographic that is switching off the TV. Yakult wants you to know it is made by Japanese scientists in new campaign Simon Gwynn Yakult is today launching a £4m TV campaign to highlight its scientific credentials and Japanese heritage. Sainsbury's and Allianz step up to #FillTheSeats at Paralympics Nicola Kemp A global fundraising campaign which aims to fund 10,000 Brazilian children to attend next week's Paralympics has won the backing of brands including Allianz and Sainsbury's. Three navigates potential net neutrality breach with ad-blocking Shona Ghosh Three's ad-blocking service may be considered a breach of net neutrality, after new European guidelines stated operators shouldn't "restrict" ads on mobile. Disruptors should be good too Gemma Charles Shiny, new tech companies have to take ethical issues seriously. Why brands should do more and say less Kate Magee Being good is the goal for every brand. Do the right thing: how brands are embracing humane capitalism Nicola Kemp Brands are moving beyond the hype of 'marketing for good' to embrace humane capitalism as they attempt to appeal to a new wave of consumers who want their products to be aspirational as well as ethically sound. Sky Mobile hands digital and social account to Adam & Eve/DDB Shona Ghosh Soon-to-launch Sky Mobile has appointed Adam & Eve/DDB to handle digital and social after a competitive pitch that took place over the summer. Celebrities charge '£143,000 on average' for sponsored videos Omar Oakes Social media stars and celebrities are charging an average of $187,500 (£143,000) for each video sponsored by brands, according to a US talent agency. Fifth of top brands' social media accounts are 'fraudulent' Simon Gwynn Brands are at increasing risk of falling victim to social media fraud, research has found. Promoted The culture of fear Staff DigitasLBi's 'The future is rebellion' panel at Cannes Lions highlighted the need for creatives to counter homogeneity Promoted 3 great ads I had nothing to do with: Alistair Macrow on PG Tips, Ronseal and John Lewis Thinkbox Alistair Macrow, senior vice president and chief marketing officer, McDonalds, reveals three great ads he admires but had nothing to do with Campaign Jobs Head of B2C Product Competitive UENI, London (Central), London (Greater) Consumer Insight Manager | Client side | Food & Retail £40000 - £45000 per annum + benefits Elizabeth Norman International, Kent / London Digital Marketing Specialist £50000 per annum Brand Recruitment, Buckinghamshire, Amersham / High Wycombe, Buckinghamshire / Buckinghamshire, Beaconsfield Theatres Marketing & Press Officer £19,939 - £22,434 Bradford Theatres, Based at Windsor Baths, Alhambra Theatre, Bradford City Centre Marketing Executive (Specialist audiences) £33,825 Smart Energy GB, Goodge Street, London Marketing Manager (Digital) £36,000 per annum The Manchester Growth Company, Manchester, Greater Manchester Senior Marketing Manager £42,709 - £48,984 Home Office, London (Central), London (Greater) European Category Manager Competitive Spectrum Brands, West Byfleet, Surrey Marketing Executive – Affiliates and Partnerships Competitive Findmypast, London (Central), London (Greater) Charities Account Manager, Third Sector Circa £35k+ commission Haymarket Media Group, Twickenham, London (Greater)

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