Omnicom shuts M2M in UK after account losses; A history of Snap(chat) as it turns five

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Campaign 18:05 September 29, 2016

The five things you need to know today   Most read Omnicom shuts M2M in UK after account losses Gideon Spanier Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.     Tech Industry calls for verification scheme for digital media after Facebook controversy Omar Oakes Tech companies have been urged to open up to cross-industry verification schemes, after Facebook admitted it had overestimated its video views.     Advertising Freeview changes direction with £15m ad campaign Simon Gwynn Freeview is overhauling its TV presence with a £15m campaign, titled "The other way", which will see 300 executions aired over the course of the next 12 months.     Marketing Marketing New Thinking Awards 2016: the full results Channel 4's innovative promotion of its Humans show has won the Grand Prix at the Marketing New Thinking Awards 2016, in partnership with Sky Media.     Media Mars calls £400m media buying review Gideon Spanier Mars has launched an estimated £400m media buying review in the UK, Germany, China and four other regions.     Also in the news   Google to give away VR sets with NME NME, the free music title, is giving away Google Cardboard sets with its title tonight, offering readers the chance to experience Abbey Road Studios, an iconic music landmark.     A history of Snap(chat) as it turns five The newly-rebranded Snap turns five this week, evolving not only its name, but its core product beyond messaging.     The story behind Norwegian's 'Brad is single' ad Real-time marketing like the "Brad is single" work that went viral can propel a brand, writes the vice president, marketing at airline Norwegian.     Promoted How clever native makes online advertising work Redpill Online advertising can foster goodwill, emotion and brand engagement like no other media - if done well. But a lot of brands still put their budget behind traditional advertising. Strong content and calculated distribution is changing that, as native media agency Redpill explains through one of the year's biggest campaigns...   Promoted Experiences are the key to brand loyalty Hattie Whiting, Kitcatt Nohr Brands are adapting CRM to customer experience management to build effective, emotional relationships with consumers   Campaign Jobs   Business Development Director £35000 - £55000 per annum + Pension, bonus, healthcare 25 days hols Stonor, London UK Sales Manager Commensurate with experience and qualifications 5m Publishing, Sheffield, South Yorkshire Business Development Director - board position £50-75k plus uncapped commission and other benefits The Jefferson Group, London (Central), London (Greater) Planner £45 - 50k + bens Direct Recruitment, London (Central), London (Greater) Director of Insight £75000.00 per annum + private health, bonus, pension Stonor, Buckinghamshire Quant Associate Director - Brand Strategy £60000 - £90000 per annum Hasson Associates, London Senior Content and Editorial Manager Competitive Debenhams, London Marketing Manager - Email Competitive Debenhams, London Junior/Graduate Web Analyst Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Digital Project Manager £20,000-30,000 Bespoke Retainment Group, Greater Manchester or Cheshire

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