Tesco to launch innovation initiative, Changes at Ogilvy, Sky to screen drone racing

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Campaign Breakfast Briefing September 15, 2016

Latest Tesco partners Hoberman for innovation initiative Gurjit Degun Tesco is embracing a new generation of start-ups in an attempt to embed more innovative business strategies into its company culture. Ogilvy's global leader to streamline agency brands Kate Magee Ogilvy & Mather is planning to reduce the number of agency brands within its global network in order to clarify its offering. Sky to screen drone racing after $1m investment deal Daniel Farey-Jones Sky is bringing the new sport of drone racing to broadcast TV through a distribution deal with The Drone Racing League (DRL). Channel 4 launches ad break accessible to hearing impaired for Paralympics Brittaney Kiefer Channel 4 has partnered with seven advertisers to launch an ad break that is fully accessible to deaf and hard of hearing viewers during its Paralympics coverage. P&G hires Mondelez European media director Daniel Farey-Jones FMCG giant Procter & Gamble has hired Gerry D'Angelo from Mondelez as its new global media director. Snapchat strategy chief baits Facebook over silent video ads Shona Ghosh Snapchat's chief strategy officer, Imran Khan, claims advertisers buying soundless video slots are paying a premium on what is effectively a banner ad. 'Tipping point' reached in 2016 as millennials shift to online media, says IPA Gurjit Degun Online media consumption among 15- to 34-year-olds has reached a "tipping point" this year, according to the IPA's latest TouchPoints survey. Mondelez content chief: Winter is coming with ad-blocking and inattention Simon Gwynn Ad-blocking and disengaged consumers are "wreaking havoc" on the marketing industry, according to Laura Henderson, global head of content and media monetisation at Mondelez. Promoted Viewable? Yes. Engaging? No. Why we must change our metrics Steve Doyle, InSkin Media We need to stop relying on flawed metrics and build knowledge bridges to understand advertising effectiveness. Steve Doyle, CCO of InSkin Media tells why... Promoted Top 5 rules for driving real performance-based outcomes Bob Walczak, Light Reaction To deliver real and valuable outcomes, advertising must bring together high quality media and the right audiences... Campaign Jobs Group Account Director Up to £65,000 Dahling Ltd, London (Central), London (Greater) Marketing Manager £35,803 – £40,864 Kew Royal Botanic Gardens, Kew, Richmond Account Handlers - All Levels!! Competitive Salary KHWS, London (Greater) Director of Insight £65000.00 per annum + private health, bonus, pension Stonor, Buckinghamshire Insights Marketing Manager £50,000 per annum + car / car allowance Ball & Hoolahan, London Account Director - Global Design & Innovation Consultancy £48,000-£55,000 + benefits Ann Sharman Recruitment, Account Director - Global Brand and Innovation Consultancy Digital Content & Engagement Manager - L'Oreal Professional Products Division Competitive L'Oreal UK, London - Hammersmith Account/Talent Manager £24/28,000 pa dependent on experience Kruger Cowne, London (Central), London (Greater) Head of B2C Product Competitive UENI, London (Central), London (Greater) Channel Marketing Manager £32,000 to £38,000 per annum + 27 days holiday + benefits + free parking Unum, Dorking, Surrey

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