Why McDonald's YouTube channel failed, Cosmo to launch car for women

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Campaign: Media September 17, 2016

Media news and analysis, powered by Media Week Most read Cosmopolitan partners Seat to launch car for women Gurjit Degun Cosmopolitan, the Hearst Magazines title, is launching a car co-created with Seat aimed at women. Why did McDonald's YouTube channel fail? Steve Ackerman Channel Us closure says more about agency land and its struggle to understand content than it does about McDonald's. New US Omnicom media agency plots UK launch Gideon Spanier Hearts & Science, the new Omnicom media agency in the US, is to launch in the UK with Frances Ralston-Good as chief executive. Virgin Media brings all-powerful children to the screen in new campaign for TV Simon Gwynn Virgin Media is shifting its focus to TV in a new campaign launching tomorrow. Channel 4 relocation more likely after change of government, sources say Simon Gwynn The pressure on Channel 4 to relocate from London has increased since the change of government, with new culture, media and sport secretary Karen Bradley this week expected to tell chief executive David Abraham that the government plans to move its headquarters to either Birmingham or Manchester. Telegraph Media Group in talks with agencies over digital media business Gurjit Degun Telegraph Media Group has contacted agencies about its digital media business. Facebook's Steve Hatch promoted to managing director for northern Europe Gurjit Degun Steve Hatch, the UK & Ireland regional director at Facebook, has been promoted to managing director for northern Europe. Channel 4 grabs Great British Bake Off from BBC Daniel Farey-Jones The Great British Bake Off will transfer to Channel 4 in 2017 after the broadcaster outbid the BBC for the rights to the hit show. Agency bosses' media habits are 'not representative' of average Britons Gideon Spanier Media agency bosses spend much less time consuming newspapers, TV and radio than the average adult and should recognise their own habits are "not necessarily representative of the audiences they're trying to reach", according to a study. Adblock Plus exchange launch hits trouble Daniel Farey-Jones Adblock Plus is launching a platform that will allow publishers to insert what it deems "acceptable ads" on their websites and advertisers to bid for the space, but has run into communication issues. Promoted The Thinkboxes: July/August 2016 shortlist Thinkbox Which TV adverts made the shortlist this month? Promoted Neil Christie: "I want some clients to be keen to work with us and some clients to be afraid to work with us." In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay. Campaign Jobs Business Development Manager £35k Dot-Gap, London (Central) Business Development Manager - Branded Content/Influencers £35000 - £45000 per annum + unbeatable commission Ultimate Asset, London Advertising Director - Haymarket Medical Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Sales Executive - The Clothes Show Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) International Account Director - FourFourTwo Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Junior Picture Editor - FourFourTwo Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Data Partnerships Manager competitive Sky, Middlesex, Brentford Intern - Strategy and Planning - Haymarket Media Group £9.40p/h Haymarket Media Group, Twickenham, London (Greater) Sponsorship Sales Executive Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater) Sponsorship Executive Competitive O2, London (Central), London (Greater)

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