Premier League targets men who turn off TV; What celebrities charge for sponsored videos

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Campaign: Media September 03, 2016

Media news and analysis, powered by Media Week Most read Celebrities charge '£143,000 on average' for sponsored videos Omar Oakes Social media stars and celebrities are charging an average of $187,500 (£143,000) for each video sponsored by brands, according to a US talent agency. Premier League clubs glean valuable fan data through video game sponsorships Shona Ghosh Premier League football clubs are cosying up to big-name gaming companies to reach a young male demographic that is switching off the TV. Twitter launches Promoted Stickers in the UK Simon Gwynn Twitter has announced the UK launch of Promoted Stickers, which allow brands to create custom stickers for users to attach to their photos. Movers and shakers: Coca-Cola, Fold7, Newsworks, MullenLowe London and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Sky Mobile hands digital and social account to Adam & Eve/DDB Shona Ghosh Soon-to-launch Sky Mobile has appointed Adam & Eve/DDB to handle digital and social after a competitive pitch that took place over the summer. Newsworks chief executive Rufus Olins quits to join Co-operative Group Gideon Spanier Rufus Olins, the chief executive of Newsworks, has quit after four and half years to join the Co-operative Group as chief membership officer. Facebook, WhatsApp and the power of data in the 21st century Richard Foster WhatsApp's data-sharing deal with Facebook has sparked debate. YouTube shutting out little guy by barring ads, claims enraged vlogger Shona Ghosh A vlogger whose YouTube videos were marked "not advertiser-friendly" has claimed the company's approach may shut out "the little guy". Three navigates potential net neutrality breach with ad-blocking Shona Ghosh Three's ad-blocking service may be considered a breach of net neutrality, after new European guidelines stated operators shouldn't "restrict" ads on mobile. Trinity Mirror marketing moves into ad sales and merges with branded content Gideon Spanier Trinity Mirror has merged its marketing and branded content divisions under Zoe Harris, the group marketing director. Promoted Flexible working rules at Dentsu Aegis Jennifer Jackson Fancy working for a company that cares about your work/life balance and focuses on your performance rather than the time spent at your desk? Promoted Fortune favours the brave: The new breed of predictive marketers Brand Republic & Redeye We look at the best ideas for adoption, how to overcome the most common challenges, and the benefits you're likely to see through making predictive analytics a priority for your business. Campaign Jobs Senior Account Manager £40k Dot-Gap, London (Central) Junior Picture Editor - FourFourTwo Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Business Development Manager - Creative Solutions Motoring Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Global Client Account Director Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Senior Marketing Executive Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) International Partnership Account Manager Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Data Partnerships Manager competitive Sky, Middlesex, Brentford Sponsorship Sales Executive Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater) International - Senior Circulation Executive From £27,000 (dependent on experience) Time Inc, Canary Wharf, London (Greater) Sponsorship Executive Competitive O2, London (Central), London (Greater)

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