National Trust unveils new marketing strategy, Heineken launches ad for Formula 1, Cats on the Tube shed light on better advertising

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Campaign: Agencies September 05, 2016

Latest National Trust campaign puts volunteers at heart of new marketing strategy Omar Oakes The National Trust is putting its volunteers front and centre in a new campaign that it says will guide its marketing strategy for the next five years. Heineken unveils first ad to promote Formula 1 sponsorship Kate Magee Heineken has unveiled a campaign to promote its new global Formula 1 partnership at an event in Italy ahead of this weekend's Italian Grand Prix. Could cats on the Tube offer a glimpse of better advertising? Simon Gwynn The upcoming Clapham Common Tube residency by the Citizens Advertising Takeover Service will show how young adland creatives can act to produce world-changing work, Simon Gwynn writes. Awards should laud advertising that makes a cultural impact Jonathan Burley We should recognise work that resonates with real people. HP calls for diversity in its agency roster Alison Kanski HP has asked its agencies to increase the number of women and people of colour in leadership positions. Isobar UK enters strategic review Gurjit Degun Isobar UK, the Denstu Aegis Network digital agency, is going through a strategic business review. Private view: Mark Elwood and Andy Thomas Mark Elwood and Andy Thomas 101's Mark Elwood and Huge's Andy Thomas review ads from Marks & Spencer, Subway and Pepsi Max, The Open University, Vision Direct and Old El Paso. Adam Graham 'lines up £100m' to fund agency acquisition spree with Project Oak Gideon Spanier Adam Graham, the former chief executive of Omincom digital agency Weapon7, is in the advanced stages of launching a "data-centric" marketing services group to buy up agencies. Promoted Flexible working rules at Dentsu Aegis Jennifer Jackson Fancy working for a company that cares about your work/life balance and focuses on your performance rather than the time spent at your desk? The Work Heineken "When you drive, never drink" by Publicis Italy Heineken is promoting its new global Formula 1 partnership with ads starring former Formula 1 drivers Sir Jackie Stewart and David Coulthard. Nescafé Dolce Gusto "Will.i.am, (Sittin' on) the dock of the bay" by Publicis Conseil Will.i.am has remixed the classic Otis Redding tune, (Sittin' On) the Dock of the Bay, for Nescafe Dolce Gusto. Moneysupermarket.com "Epic squads" by Mother Moneysupermarket.com's epic strutting businessman Dave and his builder rival Colin are back, and this time they've recruited gangs for another dance-off. TK Maxx "Ridiculous possibilities - biker ballet" by Wieden & Kennedy London TK Maxx has brought back its "Ridiculous possibilities" campaign for the second year. Trending What next as M&S and Sainsbury's move ad accounts? Gurjit Degun and Omar Oakes After months of change at almost all the major supermarkets, the battles for the major retail ad accounts have come to an end. Ikea opens a DIY supper club in Shoreditch Simon Gwynn Ikea is opening a pop-up "DIY restaurant" in Shoreditch, east London in which successful applicants will get the chance to prepare a brunch, lunch or dinner for up to 20 friends. Promoted Day 15: Dmexco Survival Guide part 2 - The Kit Stephen Graves Dmexco crams a lot into its two days - here's what you'll need to stay on top of things. Campaign Jobs Creative Services Manager £32000 - £37000 per annum + benefits The Great & The Good, London 3D Designer/Visualiser Competitive & based on experience inGenius Productions, Earlsfield, SW London Brand Asset Designer / Artworker £25000 to £30000 Age UK, London (Central), London (Greater) Multimedia Producer £27000 - £31000 Per Annum plus benefits British Heart Foundation, North London Graphic Designer Competitive Keepmoat, Doncaster, South Yorkshire Associate Creative Director Copywriter Up to £65,000 (depending on experience) + benefits April-Six, Harefield, Uxbridge Digital Production Manager Competitive rate + benefits (free lunch, phone, laptop, gym membership, no counting of paid leave) Potato London, Bristol (City Centre), City of Bristol Copywriter £32000 Per Annum plus benefits British Heart Foundation, North London Digital Designer Competitive salary and benefits package Boat International Media, Wimbledon Digital Designer Competitive Three, Maidenhead, Berkshire

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