Friday, 9 September 2016

Airbnb tackles racial discrimination; Nando's calls creative pitch; Yahoo launches UK content marketing studio

Campaign 18:05
September 09, 2016
The five things you need to know today

 
Most read
Nando's calls creative pitch
Nando's calls creative pitch

Maisie McCabe

Nando's has kicked off a review of its creative roster, ahead of a switch in marketing strategy.

 
 
Tech
Yahoo launches content marketing studio in the UK
Yahoo launches content marketing studio in the UK

Simon Gwynn

Yahoo is launching its content marketing studio, Yahoo Storytellers, in the UK today.

 
 
Advertising
Campaign Viral Chart: Dior's lipstick ad with Natalie Portman is most shared
Campaign Viral Chart: Dior's lipstick ad with Natalie Portman is most shared

Unruly

Christian Dior's ad starring actress Natalie Portman, which promotes its new Rouge Dior lipstick, was most shared on social media over the past week.

 
 
Marketing
Airbnb tackles racial discrimination by hosts
Airbnb tackles racial discrimination by hosts

Shona Ghosh

Airbnb has introduced new policies making it tougher for hosts to reject potential guests on the basis of colour.

 
 
Media
Snapchat weekly football show on its way from Copa90 and Bleacher Report
Snapchat weekly football show on its way from Copa90 and Bleacher Report

Simon Gwynn

Sports media brands Copa90 and Bleacher Report have partnered to create a weekly football show on Snapchat billed as the first of its kind.

 

 
Also in the news
 
After Fabric closure, will the next music Mecca be brand-focused?

As noughties ravers reel from the closure of Fabric, Hyperactive's Andrew Casher says it's time for the next generation to find their own music Mecca.

 
 
Jeremy Lee on the demise of kinder, gentler and nicer times

It's been a sad couple of weeks, but it's Clean Bandit I probably feel most sorry for.

 
 
Twitter's Jack Dorsey faces pressure on turnaround plan

Twitter's board met yesterday (Thursday) to discuss future options for the company, including its possible sale.

 
 
Fantastic business idea? Here's how to make it happen...
Promoted
Fantastic business idea? Here's how to make it happen...

Eleanor Kahn and Georganna Simpson

Campaign and YunoJuno are helping make entrepreneurial freelancers' start-ups a reality

 
Top 5 rules for driving real performance-based outcomes
Promoted
Top 5 rules for driving real performance-based outcomes

Bob Walczak, Light Reaction

To deliver real and valuable outcomes, advertising must bring together high quality media and the right audiences...

 
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