Maltesers unveils winning ads in Channel 4's 'Superhumans' contest for Paralympics + latest from Nissan, Sainsbury's & Volvo

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Campaign: Brands September 06, 2016

Brand news and analysis, powered by Marketing Latest Maltesers unveils winning ads in Channel 4's 'Superhumans' contest for Paralympics Brittaney Kiefer Mars Chocolate UK has released three Maltesers ads featuring disabled actors after winning Channel 4's £1m "Superhumans wanted" competition for the Paralympics. Radiocentre appeals to Jonathan Mildenhall to get on the Air(bnb)waves Simon Gwynn Airbnb chief marketing officer Jonathan Mildenhall is the latest top marketer to be reached out to in Radiocentre's campaign promoting the benefits of radio advertising. How Nissan used 'intelligent marketing' to top the brand table at Rio Daniele Schillaci, Nissan This year's Olympics showed us that audiences now decide what they want to see and on what device, writes Daniele Schillaci, vice president of global sales and marketing at Nissan. Why businesses need to become more human Mike Barry Mike Barry, who heads Marks & Spencer's quest to become the world's most sustainable major retailer, says companies need to behave more like trusted lifelong friends if they are to retain the respect of their customers. Marketing opportunities abound at both ends of life Helen Edwards Preschool brands are not the only ones to enjoy a timeless appeal. Making plans for Julie: how to appeal to your customer's habits Craig Mawdsley Appeal to your target customer's habits. 'The best initiatives I've worked on have been inspired by others' Sally Cowdry, Camelot Sally Cowdry is consumer and retail director at Camelot, accountable for the commercial performance of The National Lottery. She began her career at Stena Line, launched Heathrow Express and later joined O2. How the National Lottery's 'I am Team GB' won digital Shona Ghosh When the National Lottery launched its "I am Team GB" campaign, the goal was to boost the public's awareness of the role played by lottery funding in Team GB's success. Changing brand names: is the risk worthy of the reward? Roger Perowne, Morar Roger Perowne, CEO of Morar, examines the pitfalls and opportunities of giving your brand a fresh moniker. Consumers have no idea how much food they're wasting, Sainsbury's report reveals Simon Gwynn British consumers are blind to the level of food waste generated in the average household and the potential money to be saved by tackling the problem, a new report from Sainsbury's has found. Watch: What does good virtual reality look and feel like? Shona Ghosh, Helen Hoddinott There are many virtual reality headsets out there, but the HTC Vive is widely considered to be the best. Sainsbury's to double in-store Argos outlets before Christmas Shona Ghosh Sainsbury's will more than double the number of Argos concessions in its stores after a successful takeover. Telefónica mulls O2 float Shona Ghosh Telefónica is considering an initial public offering for O2, after Europe blocked a proposed £10.5bn sale to Hutchison. Volvo teams up with Sky Atlantic to create short films series on engineering innovators Simon Gwynn Volvo has partnered with Sky Atlantic for a series of three short films, "Human made stories", to mark its new 90 Series range of cars. TAG Heuer appoints Pitch to promote new Premier League partnership Rebecca Smith Luxury watch brand TAG Heuer has appointed sports and entertainment agency Pitch to activate its new partnership with the Premier League, following a competitive pitch process. Back to school reads: four books to fuel your new season thinking Staff Four books chosen by Jellyfish's Dan Lyons, The Specialist Works' Tim Lewcock, The Bridge's Mark Field and Viant's Katie Field Promoted Everyone's seen the ad, plenty clicked, but did it work? Steve Doyle, InSkin Media Your ad is 'viewable', and the CTR is fine, but did it make a difference? How do you know what effect it had on your brand? Steve Doyle, CCO of InSkin Media asks... Promoted Watch: TSB, Accenture, Under The Doormat & Salesforce gurus talk overcoming organisational silos Brand Republic Insight & Salesforce The experts share their silo-busting tips for marketers who truly care about customer loyalty Campaign Jobs Account Handlers - All Levels!! Competitive Salary KHWS, London (Greater) Brand Manager dependent on experience + car and benefits Brand Recruitment, Berkshire, Maidenhead / Berkshire, Slough / Reading, Berkshire International Senior Brand Manager £55,000 per annum Ball & Hoolahan, London Marketing Manager £35,803 – £40,864 Kew Royal Botanic Gardens, Kew, Richmond Theatres Marketing & Press Officer £19,939 - £22,434 Bradford Theatres, Based at Windsor Baths, Alhambra Theatre, Bradford City Centre Head of B2C Product Competitive UENI, London (Central), London (Greater) Account Director Competitive Ogilvy & Mather UK, Sea Containers House, 18 Upper Ground, London, SE1 9RQ Marketing Executive (Specialist audiences) £33,825 Smart Energy GB, Goodge Street, London Senior Marketing Manager £42,709 - £48,984 Home Office, London (Central), London (Greater) Charities Account Manager, Third Sector Circa £35k+ commission Haymarket Media Group, Twickenham, London (Greater)

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