Monday 12 September 2016

Morrisons gets Amazon Lockers, Channel 4 relocation more likely

Campaign Breakfast Briefing

Campaign Breakfast Briefing
September 12, 2016

Latest

Morrisons gets Amazon Lockers in battle of supermarket convenience space
Morrisons gets Amazon Lockers in battle of supermarket convenience space

Simon Gwynn

Morrisons is stepping up its partnership with Amazon by installing thousands of collection lockers for the online business in its store estate.

Channel 4 relocation more likely after change of government, sources say
Channel 4 relocation more likely after change of government, sources say

Simon Gwynn

The pressure on Channel 4 to relocate from London has increased since the change of government, with new culture, media and sport secretary Karen Bradley this week expect to tell chief executive David Abraham that the government plans to move its headquarters to either Birmingham or Manchester.

Brexit will further dampen UK adspend growth, predicts Zenith
Brexit will further dampen UK adspend growth, predicts Zenith

Gurjit Degun

Zenith has downgraded its forecast for UK adspend by 0.2 percentage points to 5.4%.

Jeremy Lee on the demise of kinder, gentler and nicer times
Jeremy Lee on the demise of kinder, gentler and nicer times

It's been a sad couple of weeks, but it's Clean Bandit I probably feel most sorry for.

Native going native: A brief to fit 1000 countries
Promoted
Native going native: A brief to fit 1000 countries

Jana Kusick, plista

More industry consolidation will lead to native advertising success

Viewable? Yes. Engaging? No. Why we must change our metrics
Promoted
Viewable? Yes. Engaging? No. Why we must change our metrics

Steve Doyle, InSkin Media

We need to stop relying on flawed metrics and build knowledge bridges to understand advertising effectiveness. Steve Doyle, CCO of InSkin Media tells why...

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