Aldi promises every day can be amazing with skydiving and deep sea exploration + latest from The Marketing Society, Snapchat, Premier Inn & Airbnb

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Campaign: Brands September 09, 2016

Brand news and analysis, powered by Marketing Latest Aldi promises every day can be amazing with skydiving and deep sea exploration Simon Gwynn Aldi has ditched the direct price comparisons of its previous TV ads in a campaign introducing a new positioning. Disability in the workplace: meet four people who have risen to the challenge Kate Magee What is it like to have a disability and work in the advertising and marketing industries? Four individuals share their experiences with Campaign. After Fabric closure, will the next music Mecca be brand-focused? Andrew Casher As noughties ravers reel from the closure of Fabric, Hyperactive's Andrew Casher says it's time for the next generation to find their own music Mecca. Marketing Society names Gemma Greaves as next chief executive Gemma Charles The Marketing Society has named global managing director Gemma Greaves as its next chief executive. Snapchat weekly football show on its way from Copa90 and Bleacher Report Simon Gwynn Sports media brands Copa90 and Bleacher Report have partnered to create a weekly football show on Snapchat billed as the first of its kind. Premier Inn is more than just a bed in 'A great place to start' Shona Ghosh Lucky Generals has launched its first campaign for Premier Inn, evolving the brand's positioning beyond the overnight stopover. Never stop learning about your audience, advises ASOS' Eve Williams Eve Williams Understand your audience and the role your brand can play in their lives, says Eve Williams, the brand experience director at ASOS. Airbnb tackles racial discrimination by hosts Shona Ghosh Airbnb has introduced new policies making it tougher for hosts to reject potential guests on the basis of colour. Why would a consumer look at your content? Stuart Flint Stuart Flint, the MD of AOL UK, asks: why is the consumer interacting with your content and how can you use that to build stronger and more meaningful connections? Campaign Viral Chart: Dior's lipstick ad with Natalie Portman is most shared Unruly Christian Dior's ad starring actress Natalie Portman, which promotes its new Rouge Dior lipstick, was most shared on social media over the past week. Watch: Why designing for disability must be central to any digital plan Josh Barrick & Helen Hoddinott Websites are still overwhelmingly inaccessible to disabled people despite legal requirements. With new platforms constantly emerging, it's crucial that accessibility and inclusive design are championed from the outset of any digital plan, said panelists at a SapientNitro event. Dunkin' Donuts gives New York the limelight in 360 video Be On Social video experts at Be On review "The harbor that never sleeps", the latest viral video from Dunkin' Donuts and Discovery. Promoted Big canvas, big impact Staff Successful creative is about instantly making a big impact - getting the audience to buy, donate, visit... or even check their breasts. That's what makes The Ultimate Canvas Promoted Watch: TSB, Accenture, Under The Doormat & Salesforce gurus talk overcoming organisational silos Brand Republic Insight & Salesforce The experts share their silo-busting tips for marketers who truly care about customer loyalty Campaign Jobs Account Handlers - All Levels!! Competitive Salary KHWS, London (Greater) Brand Manager dependent on experience + car and benefits Brand Recruitment, Berkshire, Maidenhead / Berkshire, Slough / Reading, Berkshire International Senior Brand Manager £55,000 per annum Ball & Hoolahan, London Theatres Marketing & Press Officer £19,939 - £22,434 Bradford Theatres, Based at Windsor Baths, Alhambra Theatre, Bradford City Centre Brand Marketing and Planning Manager – Kids Up to £51,000 + benefits Clarks, Street, Somerset Brand Marketing and Planning Manager – Wholesale Up to £46,000+ benefits Clarks, Street, Somerset Managing Director Competitive Aylesworth Fleming, Bournemouth, Dorset Marketing Advisor £32,000 to £38,000 per annum + 27 days holiday + benefits + free parking Unum, Dorking, Surrey Marketing Manager £35,803 – £40,864 Kew Royal Botanic Gardens, Kew, Richmond Charities Account Manager, Third Sector Circa £35k+ commission Haymarket Media Group, Twickenham, London (Greater)

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