Estée Lauder drops M2M for Manning Gottlieb OMD; Facebook's digital adspend forecast to exceed £1bn in UK

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Campaign 18:05 September 28, 2016

The five things you need to know today   Most read Estée Lauder drops M2M for Manning Gottlieb OMD Gideon Spanier Estée Lauder has moved its media buying account from M2M to sister agency Manning Gottlieb OMD in the UK, with immediate effect.     Tech One in four people 'actively ignoring' brands on social media Omar Oakes More than a quarter of people are "actively ignoring" brands on social media, according to a global consumer survey by Kantar.     Advertising Facebook's digital adspend forecast to exceed £1bn in UK Omar Oakes Facebook's digital adspend growth is forecast to be even higher than previously thought this year, growing by nearly a third, in eMarketer's latest digital adspend report for the UK.     Marketing The seven steps to creating a culture of effectiveness Bridget Angear and James Miller Effectiveness is not something that can be stamped on a campaign, but rather the result of a business culture that works toward it from the outset.     Media My Media Week: Abby Carvosso, Bauer Advertising Hayley Hayes We join Abby Carvosso, group managing director, Bauer Advertising, as she presents the new Bauer Media narrative, debates metrics that matter at Magnetic's Spark event and resorts to financial bribery at homework time.     Also in the news   Movers and shakers: Saatchi & Saatchi, Domino's, Group M, Maxus and more Welcome to Campaign's weekly round-up of hires, departures and promotions across the industry.     Western Union hires MullenLowe Mediahub for global media Western Union, the money transfer service, has appointed MullenLowe Mediahub to be its global media agency in a consolidated £250m account.     Piers Morgan wants to 'Make America Great Again' in Paddy Power ad Paddy Power is trying to drum up UK support for the European team in the Ryder Cup by revealing Piers Morgan is backing the US.     Promoted August's Aerial Awards winner: Flash 'Colouring book' Staff   Promoted How Sky makes the many faces of content count Rachel Bristow, Sky Media Every great advertising campaign tells a story - so why restrict that story to 30 seconds? With branded content entering a new era, the combination of data and technology can take stories further, Sky Media's Rachel Bristow writes   Campaign Jobs   Business Development Director £35000 - £55000 per annum + Pension, bonus, healthcare 25 days hols Stonor, London UK Sales Manager Commensurate with experience and qualifications 5m Publishing, Sheffield, South Yorkshire Business Development Director - board position £50-75k plus uncapped commission and other benefits The Jefferson Group, London (Central), London (Greater) Planner £45 - 50k + bens Direct Recruitment, London (Central), London (Greater) Director of Insight £75000.00 per annum + private health, bonus, pension Stonor, Buckinghamshire Quant Associate Director - Brand Strategy £60000 - £90000 per annum Hasson Associates, London Junior/Graduate Web Analyst Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Digital Project Manager £20,000-30,000 Bespoke Retainment Group, Greater Manchester or Cheshire Senior Account Manager - People Management/CIPD Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Senior Account Manager - Supply Management/CIPS Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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