Vlogger claims YouTube is shutting out little guy; Birds Eye changes marketing strategy

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Campaign: Brands September 02, 2016

Brand news and analysis, powered by Marketing Latest YouTube shutting out little guy by barring ads, claims enraged vlogger Shona Ghosh A vlogger whose YouTube videos were marked "not advertiser-friendly" has claimed the company's approach may shut out "the little guy". Birds Eye scraps ten-year masterbrand strategy to focus on product Omar Oakes Birds Eye has unveiled a £6m marketing strategy which will see the brand move away from a masterbrand approach to more product-focused campaigns. P&G appoints new UK marketing director to replace Roisin Donnelly Simon Gwynn Procter & Gamble has appointed Stefan Feitoza, its former marketing director for baby care in Latin America, as its new marketing director for northern Europe. Wieden & Kennedy revives 'Ridiculous possibilities' for TK Maxx Shona Ghosh TK Maxx has brought back its 'Ridiculous possibilities' campaign for the second year, showing unconventional uses of its clothes and products. Can the Pirelli calendar move beyond car garage porn? Luke Williamson Pirelli has done it again - for the second year running it has eschewed photoshopped pictures of supermodels in favour of something that it claims it hopes is more representative of real human beauty than a well-endowed young female, writes Luke Williamson, creative director and founding partner Fabula. For marketers, Brexit is already here Bryan Melmed In a time of anxiety, people embrace routine and tune out distractions -- including most advertising, says Bryan Melmed, vice president of insights at Exponential. How can advertisers get past 'good cause' fatigue? Susan Smith Ellis Getty Images' chief marketing officer explains. This Facebook bot from Lokia, Charity: water and AKQA recreates an Ethiopian girl's long walk for water Ilyse Liffreing Through pictures, maps and videos, "Yeshi" helps users understand the daily struggle to survive in drought-stricken regions Here's what we learned analyzing 30 CMOs on LinkedIn Elyse Dupre Searching for patterns in the education, skills and career paths among C-level brand marketers. Pro-social branding: Why Unilever has got it right Sarah Wolff Brands are buying into socially impactful moments in an effort to create authentic connections with consumers, argues Simpson Carpenter's Sarah Wolff. Campaign Viral Chart: Samsung dominates top ten most-shared ads Unruly Samsung dominates the most-shared ads on social media this week, with videos for the Galaxy Note7 claiming the top two spots. Wins this week: McDonald's, Sky Mobile, Intel Staff Fast food giant McDonald's ended its 35-year relationship with Leo Burnett this week after moving its US ad account into Omnicom. Promoted PepsiCo: "Ad-blocking is something that we all have created" At Wake Up With The Economist, advertisers and marketers discussed how to reach empowered, tech-savvy millennial consumers Promoted Day 17: How the digital world's changed since the first Dmexco Karl Wright A lot has changed since the first Dmexco conference in 2009 - we look at how digital marketing's evolved Campaign Jobs Head of B2C Product Competitive UENI, London (Central), London (Greater) Consumer Insight Manager | Client side | Food & Retail £40000 - £45000 per annum + benefits Elizabeth Norman International, Kent / London Digital Marketing Specialist £50000 per annum Brand Recruitment, Buckinghamshire, Amersham / High Wycombe, Buckinghamshire / Buckinghamshire, Beaconsfield Theatres Marketing & Press Officer £19,939 - £22,434 Bradford Theatres, Based at Windsor Baths, Alhambra Theatre, Bradford City Centre Marketing Executive (Specialist audiences) £33,825 Smart Energy GB, Goodge Street, London Marketing Manager (Digital) £36,000 per annum The Manchester Growth Company, Manchester, Greater Manchester Senior Marketing Manager £42,709 - £48,984 Home Office, London (Central), London (Greater) European Category Manager Competitive Spectrum Brands, West Byfleet, Surrey Marketing Executive – Affiliates and Partnerships Competitive Findmypast, London (Central), London (Greater) Charities Account Manager, Third Sector Circa £35k+ commission Haymarket Media Group, Twickenham, London (Greater)

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