BT seeks to take full control of YouView, JP Morgan suspends adspend, Facebook overestimates video viewing time

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Campaign: Media September 23, 2016

Media news and analysis, powered by Media Week Latest BT seeks to take full control of TV platform YouView Simon Gwynn BT is in discussions with its six partners to take full ownership of set top box technology YouView, in a deal reported to be worth £60m. JP Morgan suspends adspend amid media transparency report Gurjit Degun Marketers in the US are launching audits of their media buyers following the Association of National Advertisers' report into transparency issues among agencies. Facebook has been miscalculating video viewing time Gurjit Degun Facebook has reportedly overestimated the average amount of time that people spend viewing its videos for two years. Instagram hits half a million active monthly advertisers Simon Gwynn Instagram has doubled its advertiser base in the last six months to more than 500,000 advertisers, with the top five verticals being consumer packaged goods, e-commerce, retail, entertainment and technology. Group M promotes Kelly Clark as Dominic Proctor steps down Maisie McCabe Group M has appointed Kelly Clark as global chief executive, as global president Dominic Proctor steps down. WPP eyes post-Brexit strategy with French media investment Omar Oakes WPP is putting money into a French media investment group as it focuses more heavily on continental Europe in light of the Brexit vote. Newspapers warn government over Google and Facebook taking digital adspend Gurjit Degun Newspaper publishers have called on the government to create a fairer "value chain" with digital media owners including Google and Facebook. Dentsu issues full statement on overbilling Gabey Goh Dentsu president and chief executive Tadashi Ishii outlines extent of inappropriate transactions, extends apologies to advertisers. Campaign Viral Chart: Audi's depressed T-Rex is most shared ad of the week Unruly Audi's video about a T-Rex who is sad about being ridiculed for his short arms topped this week's chart of most viral ads. Alex Graham to chair Guardian owner Gurjit Degun The owner of the Guardian has appointed Alex Graham, who set up the award-winning Wall to Wall independent TV production company, as its new chair. AOL ad industry interviews aim to inspire next generation of female leaders Simon Gwynn AOL's global women's leadership platform Makers has launched #MakersBreakthrough, a series of interviews with leading women in the advertising and media industries aimed at helping younger women aspire to senior roles. Things we like: Snapchat sounds off and Alex Brooker on The Last Leg Snapchat chief takes a swipe at Facebook and Channel 4's coverage of the Paralympics signs off with an emotional speech. Meditation is Adam Graham's secret work weapon Adam Graham Bima's chair recommends meditation and mindfulness to boost focus and improve strategic thinking. Wins this week: The Guardian, Coty, Honda Staff Guardian News & Media has appointed in-house agency specialist Oliver to act as an in-house studio for the membership, marketing and consumer revenue department. Promoted Viewable? Yes. Engaging? No. Why we must change our metrics Steve Doyle, InSkin Media We need to stop relying on flawed metrics and build knowledge bridges to understand advertising effectiveness. Steve Doyle, CCO of InSkin Media tells why... Promoted Planning for the Festive Season: Top Tips for Retailers Brand Republic Insight & Hitwise While sun, sea and sand are still firmly on the mind of many consumers, it's time to plan and prepare for fairy lights and festivities - It'll come around before you know it... Campaign Jobs VP Sales - TV Salary circa £70k + bonus SAVVY Media Ltd, London (Central), London (Greater) Business Development Manager £35k Dot-Gap, London (Central) Business Development Manager - Branded Content/Influencers £35000 - £45000 per annum + unbeatable commission Ultimate Asset, London Marketing Executive - Haymarket Media Group Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Display Sales Executive - Motorsport News Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Advertising Director - Haymarket Medical Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Sales Executive - The Clothes Show Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Junior Picture Editor - FourFourTwo Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) UK Sales Manager Commensurate with experience and qualifications 5m Publishing, Sheffield, South Yorkshire Sky AdSmart Sales Manager Negotiable Sky, Brentford, Middlesex

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