Disability in advertising; Marketing lessons from Maltesers' new ads

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Campaign Sunday Supplement September 11, 2016

In-depth reads from across Campaign, covering brands, agencies and media Sex, chocolate and disability: What marketers can learn from Maltesers' campaign Brittaney Kiefer Maltesers' latest TV campaign features a woman with cerebral palsy joking about her love life. Brittaney Kiefer reveals how one of the world's biggest advertisers is breaking taboos. The invisibles: why are portrayals of disability so rare in advertising? Kate Magee Whether or not it cares to admit it, the ad industry has a problem portraying disability. Just look at your TV screens for evidence. So how can it go about breaking the last taboo and being more representative? Disability in the workplace: meet four people who have risen to the challenge Kate Magee What is it like to have a disability and work in the advertising and marketing industries? Four individuals share their experiences with Campaign. The upside of thinking different: Asperger's, ADHD and enhanced creativity Douglas Quenqua Conditions such as Asperger's and ADHD have been linked to creative intelligence, Douglas Quenqua writes. Why businesses need to become more human Mike Barry Mike Barry, who heads Marks & Spencer's quest to become the world's most sustainable major retailer, says companies need to behave more like trusted lifelong friends if they are to retain the respect of their customers. Could cats on the Tube offer a glimpse of better advertising? Simon Gwynn The upcoming Clapham Common Tube residency by the Citizens Advertising Takeover Service will show how young adland creatives can act to produce world-changing work, Simon Gwynn writes. We must celebrate difference Claire Beale With all types of disability and diversity, our work is richer and more rewarding if we embrace difference. Making plans for Julie: how to appeal to your customer's habits Craig Mawdsley Appeal to your target customer's habits. Britain: who do you think you are? Marie Maurer, Ogilvy & Mather What does Britain really mean post-Brexit, and what is the opportunity for brands to help redefine our national identity? A view from Dave Trott: A new name for an old idea Dave Trott CSR and CRM are abbreviations used by marketing people. Promoted The four most important meetings at Dmexco Martin Bromfield, comScore With so much on show at the conference in Germany, it can be easy to neglect the essential parts of the advertising value chain. Here are some introductions I'd suggest attendees might like to make. Campaign Jobs Head of Partnerships Delivery - Premier League Football Team £ Competitive base salary + benefits Hartmann Mason, North West England Senior Account Director £55000 - £60000 per annum The Great & The Good, London Ad-Ops Manager £35k Dot-Gap, London (Central) Account Manager - Full Service Media Agency! £50k Dot-Gap, London (Central) Digital Marketing Manager £40000 per annum + car, bonus and benefits Brand Recruitment, Hertfordshire, St. Albans / Hertfordshire, Watford / Hemel Hempstead, Hertfordshire Designer / Art Director £30-33k plus equity Stellar, London (Central), London (Greater) Senior Brand Strategy Manager c. £60,000 to £65,000 per annum + £6k car allowance + 27 days holiday + benefits Unum, Dorking Theatres Marketing & Press Officer £19,939 - £22,434 Bradford Theatres, Based at Windsor Baths, Alhambra Theatre, Bradford City Centre Brand Marketing and Planning Manager – Kids Up to £51,000 + benefits Clarks, Street, Somerset Brand Marketing and Planning Manager – Wholesale Up to £46,000+ benefits Clarks, Street, Somerset

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