Tuesday 27 September 2016

Disney said to be considering Twitter takeover bid; Road safety ad mocked for 'blaming the cyclist'

Campaign 18:05
September 27, 2016
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Disney said to be considering Twitter takeover bid
Disney said to be considering Twitter takeover bid

Omar Oakes

Disney is considering a bid to buy Twitter, according to reports.

 
 
Tech
Facebook's Carolyn Everson sorry over video ad controversy
Facebook's Carolyn Everson sorry over video ad controversy

Omar Oakes

Facebook marketing chief Carolyn Everson has apologised for the company's recent admission that it overestimated how much time people spend watching its video ads.

 
 
Advertising
Road safety ad mocked for 'blaming the cyclist' over deaths
Road safety ad mocked for 'blaming the cyclist' over deaths

Omar Oakes

The government's latest road safety ad has sparked criticism for blaming cyclists killed in collisions with lorries.

 
 
Marketing
Don't be a casualty of 'tiara syndrome', says Nationwide's CMO
Don't be a casualty of 'tiara syndrome', says Nationwide's CMO

Sara Bennison

Nationwide's chief marketing officer Sara Bennison shares the advice that has guided her throughout her career.

 
 
Media
IAB cuts list of acceptable online ad formats in latest fightback against ad-blockers
IAB cuts list of acceptable online ad formats in latest fightback against ad-blockers

Simon Gwynn

The Internet Advertising Bureau UK is slashing the portfolio of online ad formats it promotes in a bid to improve the user experience and help tackle the rise of ad-blocking.

 

 
Also in the news
 
Channel 4 creates fake product recall and Facebook bot to promote Humans

Channel 4 has quietly launched a campaign to promote the second series of its TV drama Humans, issuing a product recall for faulty robots or "synths".

 
 
Sainsbury's rolls out one-hour delivery by bike in inner London

After a local trial earlier this year, Sainsbury's is introducing a service to more areas of central and south west London that will offer delivery by bike within one hour of an order being placed on its iOS app, Chop Chop.

 
 
Facebook video metrics blunder shows digital must learn from TV

The row about Facebook's flawed video metrics highlights the need for a single currency for all video, Rich Astley of Videology UK explains.

 
 
5 future trends in digital-out-of-home
Promoted
5 future trends in digital-out-of-home

Digital out-of-home is transforming the face of outdoor advertising. We explore the future of DOOH - and how you need to adapt

 
"Don Draper's not taken a back seat - but he has equals" Sir Martin Sorrell
Promoted
"Don Draper's not taken a back seat - but he has equals" Sir Martin Sorrell

Xaxis

Disruptive technologies are changing the industry, a theme which stood out this year at the largest Dmexco conference yet...

 
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