Thursday 22 September 2016

Unilever consolidates marketing units, Sony launches new ad, Eurostar marketing director leaves

Campaign Breakfast Briefing

Campaign Breakfast Briefing
September 22, 2016

Latest

Unilever consolidates local and global marketing units
Unilever consolidates local and global marketing units

Gemma Charles and Omar Oakes

Unilever has centralised its global and local marketing functions into a single team as it seeks to ensure its marketers are better equipped in today's "super-connected" consumer landscape.

Sony launches 4,000 colour-filled balloons in new Bravia campaign
Sony launches 4,000 colour-filled balloons in new Bravia campaign

Omar Oakes

Sony's new Bravia ad features an array of 4,000 white balloons bursting with multicoloured glitter to show off the television's prowess.

Eurostar marketing director poached by Fred & Farid
Eurostar marketing director poached by Fred & Farid

Omar Oakes

Fred & Farid has appointed Lionel Benbassat, the marketing and product director at Eurostar, as its managing director in Paris.

Advertising Association hires Stephen Woodford as CEO
Advertising Association hires Stephen Woodford as CEO

Gurjit Degun

The Advertising Association has named Stephen Woodford, former chief executive of DDB London, as its new chief executive.

Dentsu overbilling controversy deepens
Dentsu overbilling controversy deepens

David Blecken

A subsidiary of Dentsu's Japan operations is facing allegations of overcharging Toyota, a longstanding client, for an ongoing period, and some sources believe the irregularities extend to traditional media as well.

Coty picks Publicis Media to take on beauty brands bought from P&G
Coty picks Publicis Media to take on beauty brands bought from P&G

Omar Oakes

Coty has awarded its expanded global media business to incumbent Publicis Media, which will now have responsibility for specialist beauty brands bought from P&G.

People of color need to speak up on social media, say tech execs
People of color need to speak up on social media, say tech execs

Douglas Quenqua

At AdColor, officials from Facebook, YouTube, Google and Twitter explored the many ways technology can help drive empathy

Promoted
"Don Draper's not taken a back seat - but he has equals" Sir Martin Sorrell

Staff

Disruptive technologies are changing the industry, a theme which stood out this year at the largest Dmexco conference yet...

A Lasting Impact
Promoted
A Lasting Impact

Staff

Challenging creatives to design an arresting visual for Families' Activity Breaks - a charity that helps families that have lost a loved one serving in the British armed forces

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