Trinity Mirror merges marketing and branded content, YouTube angers with advertiser-friendly policies

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Campaign: Media September 02, 2016

Media news and analysis, powered by Media Week Latest Trinity Mirror marketing moves into ad sales and merges with branded content Gideon Spanier Trinity Mirror has merged its marketing and branded content divisions under Zoe Harris, the group marketing director. YouTube's "Advertiser-Friendly" policies are angering social influencers and their followers Ilyse Liffreing #YouTubeisOverParty became a trending topic on Twitter Campaign Viral Chart: Samsung dominates top ten most-shared ads Unruly Samsung dominates the most-shared ads on social media this week, with videos for the Galaxy Note7 claiming the top two spots. Facebook's Atlas: It's time to stop advertising based on broken measurement Damian Burns Damian Burns, global head of Atlas by Facebook, looks at how poor measurement is potentially behind billions of dollars in wasted adspend and what can be done to remedy it. Things we like: Carling's TV innovation and the FT festival Carling is getting into TV and the Financial Times will host its first festival. Wins this week: McDonald's, Sky Mobile, Intel Staff Fast food giant McDonald's ended its 35-year relationship with Leo Burnett this week after moving its US ad account into Omnicom. Promoted Media planning builds walls - audience planning builds bridges Brian Gleason, Xaxis Imposing old-school methods on new, sophisticated platforms makes no sense - and it has to change. The boundaries have to come down, argues Xaxis CEO Brian Gleason Promoted Why location is as important as the message in mobile marketing Stephen Graves Mobile marketing is changing the way that brands interact with customers - with location adding a new layer of context and insight to brand messages Campaign Jobs Senior Account Manager £40k Dot-Gap, London (Central) Junior Picture Editor - FourFourTwo Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Business Development Manager - Creative Solutions Motoring Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Global Client Account Director Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Senior Marketing Executive Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) International Partnership Account Manager Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Data Partnerships Manager competitive Sky, Middlesex, Brentford Sponsorship Sales Executive Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater) International - Senior Circulation Executive From £27,000 (dependent on experience) Time Inc, Canary Wharf, London (Greater) Sponsorship Executive Competitive O2, London (Central), London (Greater)

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