Lessons from Maltesers' disability ads, McVitie's and Bentley launch reviews, Virgin Holidays to stream live ad

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Campaign: Agencies September 08, 2016

Latest Sex, chocolate and disability: What marketers can learn from Maltesers' campaign Brittaney Kiefer Maltesers' latest TV campaign features a woman with cerebral palsy joking about her love life. Brittaney Kiefer reveals how one of the world's biggest advertisers is breaking taboos. McVitie's seeks agency to help grow brand globally Kate Magee McVitie's is looking for a creative agency as the British biscuit brand targets global expansion. Bentley launches review of global creative business Omar Oakes Bentley Motors is reviewing its global advertising requirements. The upside of thinking different: Asperger's, ADHD and enhanced creativity Douglas Quenqua Conditions such as Asperger's and ADHD have been linked to creative intelligence, Douglas Quenqua writes. Virgin Holidays to stream live global ad in brand refresh Brittaney Kiefer Virgin Holidays will stream a live ad shot from 18 locations around the world as it unveils its biggest brand refresh in 31 years. Guide Dogs aims to show what it's like for a Paralympian to grow up with sight loss Omar Oakes Guide Dogs, the charity supporting the visually impaired, has launched a video demonstrating what life was like for a Paralympian who grew up with sight loss. We must celebrate difference Claire Beale With all types of disability and diversity, our work is richer and more rewarding if we embrace difference. A view from Dave Trott: A new name for an old idea Dave Trott CSR and CRM are abbreviations used by marketing people. MG OMD and M2M set to depart Marylebone Omar Oakes Manning Gottlieb OMD and M2M are to be the latest Omnicom shops to move into the holding company's agency complex in London's Bankside. OgilvyOne regains British Airways social account Maisie McCabe British Airways is understood to have appointed OgilvyOne to its UK social media account, 17 months after moving its global digital business out of the WPP agency and into SapientNitro. Top adland creatives hit with pies in ads for Cream talent show Omar Oakes Adland's top creatives have pies thrown in their faces in a series of videos to promote Cream, the Talent Business' global showcase of creative talent. Promoted Everyone's seen the ad, plenty clicked, but did it work? Steve Doyle, InSkin Media Your ad is 'viewable', and the CTR is fine, but did it make a difference? How do you know what effect it had on your brand? Steve Doyle, CCO of InSkin Media asks... The Work Ted Baker "Mission impeccable" by in-house Ever wanted to be a spy? Ted Baker has teamed up with Poke and Google to create just that experience for customers, with smart store windows that will issue a spy code to passers-by as part of its autumn/winter campaign. Guide Dogs "A test of blind ambition" by Don't Panic The experiences of blind Paralympian Libby Clegg growing up have inspired the new campaign for Guide Dogs. Pick of the week: L'Oréal Paris "#YoursTruly" by McCann London Gurjit Degun Gurjit Degun loves L'Oréal Paris' new spot for its foundation, which champions being different. Turkey of the week: Coca-Cola "Taste the magic" by David Brittaney Kiefer Coca-Cola's latest ad since it united its four variants under one marketing banner is another disappointment for Brittaney Kiefer. Also in the news Treat every divorce like a trial separation Maisie McCabe If, like AMV BBDO and RKCR/Y&R, your client runs off with another agency, ensure an amicable parting and work like crazy to win them back. Fold7 takes majority stake in experiential start-up Hyperactive Simon Gwynn Fold7 has invested in Hyperactive, an experiential start-up founded by former Havas Sports & Entertainment Cake managing partner Andrew Casher. IPG Mediabrands buys search agency Stickyeyes Gurjit Degun IPG Mediabrands has acquired Stickyeyes Group, the search and content agency, in a deal worth more than £20m as it aims to strengthen its digital media division. Hegarty, Hornby and Blackett recognised in Evening Standard's Progress 1,000 Gurjit Degun John Hegarty, co-founder of Bartle Bogle Hegarty, Johnny Hornby, founder of The & Partnership, and Karen Blackett, chairwoman at MediaCom UK, are some of the agency and media executives to make it into the London Evening Standard's Progress 1,000. AMV BBDO, BBH and McCann lead Campaign Big Awards' Media & Entertainment shortlist Omar Oakes Six agencies are in the running for a Campaign Big Award in the Media & Entertainment category, with Abbott Mead Vickers BBDO, Bartle Bogle Hegarty London and McCann London earning two nominations each. Adam & Eve/DDB and JWT London lead Financial shortlist for Campaign Big Awards Omar Oakes Adam & Eve/DDB and J Walter Thompson London lead a pack of five agencies vying for success in this year's Campaign Big Awards Financial category. Campaign Big Awards unveils Public Service shortlist Omar Oakes Five agencies are in with a chance of success in the Public Service category in this year's Campaign Big Awards, with two health campaigns making the shortlist. Quit 'the pitch' as we know it Charlie Carpenter Creativebrief's managing director wonders whether the industry is ready to wave goodbye to "the pitch". Promoted Day 19: Dmexco trends for 2016 We quiz top marketing brains on the talking points of this year's Dmexco Campaign Jobs Account Handlers - All Levels!! Competitive Salary KHWS, London (Greater) Creative Services Manager £32000 - £37000 per annum + benefits The Great & The Good, London VP / Director Brand Strategy - Luxury £90k-£120k + Bonus DOE Talent Edge Creative & Media, London (Central), London (Greater) Creative Artworker up to £28,000 per annum + 27 days holiday + benefits + free parking Unum, Dorking, Surrey 3D Designer/Visualiser Competitive & based on experience inGenius Productions, Earlsfield, SW London Digital Director Competitive salary and benefits package Boat International Media, Wimbledon,London Digital Designer Competitive Three, Maidenhead, Berkshire Digital Content Manager £30,000, plus 20% pension contribution Imperial War Museums, London (Greater) Brand Asset Designer / Artworker £25000 to £30000 Age UK, London (Central), London (Greater) Junior Picture Editor - FourFourTwo Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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