Monday 26 September 2016

Made.com makes space for 'Generation Squeeze' in new era of urban living + latest from Domino's, Pornhub, NatWest & Iceland

Campaign: Brands

Campaign: Brands
September 26, 2016
Brand news and analysis, powered by Marketing

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Made.com makes space for 'Generation Squeeze' in new era of urban living
Made.com makes space for 'Generation Squeeze' in new era of urban living

Nicola Kemp

When the world's urban population is growing by two people every second, Made.com is focusing on making room for the generation whose home is no longer their castle.

Domino's promotes marketing chief Simon Wallis to chief operating officer
Domino's promotes marketing chief Simon Wallis to chief operating officer

Shona Ghosh

Domino's UK has promoted its top marketer, Simon Wallis, to the role of chief operating officer.

Pornhub offers money to help women get into science and tech careers
Pornhub offers money to help women get into science and tech careers

Simon Gwynn

Pornhub is burnishing its gender equality credentials by offering $25,000 (£19,300) to one woman in the US who wants to pursue a career in science, technology, engineering and maths.

International Meownetary Fund: Tube cat posters are going global
International Meownetary Fund: Tube cat posters are going global

Simon Gwynn

After two weeks of occupying the ad space at Clapham Common Tube station in London, the Citizens Advertising Takeover Service (CATS) is aiming to take its project to five other cities around the world.

Brexit versus global thinking: the new internationalism in marketing
Brexit versus global thinking: the new internationalism in marketing

Nicola Kemp

As the UK creative community continues to come to terms with the implications of Brexit, Nicola Kemp asks whether it is time to reappraise the effectiveness of global marketing.

NatWest aims for 'bold steps' to win trust in brand campaign
NatWest aims for 'bold steps' to win trust in brand campaign

Omar Oakes

NatWest is inviting customers to hold the bank accountable for its actions in its new brand campaign.

Iceland v Iceland: country may sue supermarket over use of name
Iceland v Iceland: country may sue supermarket over use of name

Simon Gwynn

Island nation Iceland is considering legal action against its British supermarket namesake of the use of its name, the country's Ministry of Foreign Affairs has confirmed.

Jon Ronson: Twitter 'doesn't give a shit' about what happens on its platform
Jon Ronson: Twitter 'doesn't give a shit' about what happens on its platform

Kate Magee

Jon Ronson, the author of So You've Been Publicly Shamed, has accused Twitter of "not giving a shit" about what happens on its platform.

Learn to like your target audience
Learn to like your target audience

Andy Nairn

We need to dispense with casual prejudices and try to truly empathise.

Snapchat rebrands to Snap Inc
Snapchat rebrands to Snap Inc

Omar Oakes

Snapchat has rebranded to Snap Inc to reflect its new direction as a "camera company".

Google and Salesforce in takeover talks with Twitter
Google and Salesforce in takeover talks with Twitter

Simon Gwynn

Twitter is reported to have held discussions with tech giant Google and cloud computing company Salesforce about a potential acquisition deal.

BHS relaunches as online retailer
BHS relaunches as online retailer

Omar Oakes

BHS will relaunch this week as an online retailer with a smaller product range focusing on best-selling items.

From VR to mobile, merging creativity and tech is a game of risk
From VR to mobile, merging creativity and tech is a game of risk

Pete Jeavons, EE

Creatively driven brands must be prepared to take a step into the unknown.

Review recap: AA, Richemont, USwitch
Review recap: AA, Richemont, USwitch

Omar Oakes

The AA has begun talks with agencies about its UK media planning and buying business.

In an age of disruption, what are we really disrupting?
In an age of disruption, what are we really disrupting?

David Sable

It's time for "disruption" to be consigned to the business world's overflowing bin of buzzwords, writes David Sable, the chief executive of Y&R.

August's Aerial Awards winner: Flash 'Colouring book'
How Sky makes the many faces of content count
Promoted
How Sky makes the many faces of content count

Rachel Bristow, Sky Media

Every great advertising campaign tells a story - so why restrict that story to 30 seconds? With branded content entering a new era, the combination of data and technology can take stories further, Sky Media's Rachel Bristow writes

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Social Editor - Stuff.tv Depending on Experience Haymarket Media Group, Twickenham, London (Greater)
Assistant Director – Marketing £56,920 – £68,547 plus Outer London Weighting: £1,830 p.a. Barnardo's, Head Office, Barkingside
Head of Strategy £Competitive + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol
Head of B2C Product Competitive UENI, London (Central), London (Greater)
Business Director Competitive + comprehensive benefits package EMO Unlimited, Bristol
Senior Sales Executive - Autosport International Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)
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