Just Eat relaunches brand, EasyJet seeks to counter terror gloom, Why did McDonald's YouTube channel fail?

View in web browser | Add to safe senders list

Campaign: Brands September 17, 2016

Brand news and analysis, powered by Marketing Most read Just Eat relaunches brand and encourages customers to try new cuisines Simon Gwynn Just Eat is overhauling its brand as it aims to expand its associations and encourage more consumers to think of food delivery as an everyday option. Why did McDonald's YouTube channel fail? Steve Ackerman Channel Us closure says more about agency land and its struggle to understand content than it does about McDonald's. EasyJet seeks to counter terror gloom with new ad Shona Ghosh Brands should "lead" consumers through uncertainties such as terror attacks and Brexit, according to easyJet marketing director Peter Duffy. Cosmopolitan partners Seat to launch car for women Gurjit Degun Cosmopolitan, the Hearst Magazines title, is launching a car co-created with Seat aimed at women. Watch: Tube ads replaced with pictures of cats in 'citizen takeover' Helen Hoddinott & Georgina Brazier A crowdfunded campaign to replace ads with pictures of cats was launched today at Clapham Common Tube station in London. Tesco partners Hoberman for innovation initiative Gurjit Degun Tesco is embracing a new generation of start-ups in an attempt to embed more innovative business strategies into its company culture. Etsy launches first global campaign celebrating individuality Brittaney Kiefer Etsy has launched its first-ever global brand awareness campaign across six countries which celebrates the diversity of its users. Virgin Media brings all-powerful children to the screen in new campaign for TV Simon Gwynn Virgin Media is shifting its focus to TV in a new campaign launching tomorrow. Nationwide strips back ads to make 'authentic' connection Daniel Farey-Jones Nationwide has dispensed with the plinky-plonky music, cutesy children and heroic staff from its previous ad campaign, in favour of a new approach that seeks to connect with customers by featuring "ordinary" poets speak to camera. Lego CMO: Put experience first and don't be a slave to the platform Simon Gwynn Brands should use the consumer experience as their starting point when adopting new platforms, Lego's chief marketing officer said at Dmexco. Promoted Neil Christie: "I want some clients to be keen to work with us and some clients to be afraid to work with us." In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay. Promoted Viewable? Yes. Engaging? No. Why we must change our metrics Steve Doyle, InSkin Media We need to stop relying on flawed metrics and build knowledge bridges to understand advertising effectiveness. Steve Doyle, CCO of InSkin Media tells why... Campaign Jobs Senior Brand Strategy Manager c. £60,000 to £65,000 per annum + £6k car allowance + 27 days holiday + benefits Unum, Dorking Managing Director Competitive Aylesworth Fleming, Bournemouth, Dorset Account Handlers - All Levels!! Competitive Salary KHWS, London (Greater) Brand Manager dependent on experience + car and benefits Brand Recruitment, Berkshire, Maidenhead / Berkshire, Slough / Reading, Berkshire International Senior Brand Manager £55,000 per annum Ball & Hoolahan, London Digital Content & Engagement Manager - L'Oreal Professional Products Division Competitive L'Oreal UK, London - Hammersmith Account/Talent Manager £24/28,000 pa dependent on experience Kruger Cowne, London (Central), London (Greater) Head of B2C Product Competitive UENI, London (Central), London (Greater) Channel Marketing Manager £32,000 to £38,000 per annum + 27 days holiday + benefits + free parking Unum, Dorking, Surrey Charities Account Manager, Third Sector Circa £35k+ commission Haymarket Media Group, Twickenham, London (Greater)

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000