Omnicom shuts M2M, Mars calls media review, Freeview changes direction

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Campaign: Media September 29, 2016

Media news and analysis, powered by Media Week Latest Omnicom shuts M2M in UK after account losses Gideon Spanier Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down. Mars calls £400m media buying review Gideon Spanier Mars has launched an estimated £400m media buying review in the UK, Germany, China and four other regions. Freeview changes direction with £15m ad campaign Simon Gwynn Freeview is overhauling its TV presence with a £15m campaign, titled "The other way", which will see 300 executions aired over the course of the next 12 months. Industry calls for verification scheme for digital media after Facebook controversy Omar Oakes Tech companies have been urged to open up to cross-industry verification schemes, after Facebook admitted it had overestimated its video views. Daily Mail owner to triple cost cutting to £50m amid ad revenue slump Omar Oakes Daily Mail and General Trust has kicked off a strategic review of its business amid plans to cut costs by £50m this year. Don't use Facebook Live to 'tick box', brands warned Nicola Kemp Brands jumping on the Facebook Live bandwagon should beware that they are not simply investing in the platform as a box-ticking exercise. Data turns Amazon into a $1bn advertising business Shona Ghosh Amazon's advertising sales will surpass $1bn this year, as the company increasingly targets brand advertisers such as Mercedes-Benz. Netmums launches new ad formats in mobile-first refresh Simon Gwynn Netmums has launched new formats for advertisers and an overhaul of its website after a surge in mobile traffic over the last two years. Spotify said to be in talks to buy SoundCloud Gurjit Degun Spotify is reportedly looking to acquire SoundCloud in a bid to up its game to compete with Apple Music. Kelly Clark's challenge to make Group M a leader again Gideon Spanier Group M needs a reboot, so it is high time for new leadership. Promoted How clever native makes online advertising work Redpill Online advertising can foster goodwill, emotion and true brand engagement like no other media - if done well. But a lot of brands still put their budget behind traditional advertising, with online a mere afterthought. Strong content and calculated distribution is changing that, as native media agency Redpill explains through one of the year's biggest campaigns... Promoted Neil Christie: "I want some clients to be keen to work with us and some clients to be afraid to work with us." In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay. Campaign Jobs VP Sales - TV Salary circa £70k + bonus SAVVY Media Ltd, London (Central), London (Greater) Business Development Manager £35k Dot-Gap, London (Central) Business Development Manager - Branded Content/Influencers £35000 - £45000 per annum + unbeatable commission Ultimate Asset, London Junior/Graduate Web Analyst Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Senior Account Manager - People Management/CIPD Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Senior Account Manager - Supply Management/CIPS Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Group Marketing Manger - Medical and Large Scale Events Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Associate Creative Director Copywriter Up to £65,000 (depending on experience) + benefits April-Six, Harefield, Uxbridge Senior Sales Executive - Autosport International Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Account Manager - Energy & Environment Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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