Sex, chocolate and disability: What marketers can learn from Maltesers' campaign; Marketing Society names Gemma Greaves as next chief executive

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Campaign 18:05 September 08, 2016

The five things you need to know today   Most read Sex, chocolate and disability: What marketers can learn from Maltesers' campaign Brittaney Kiefer Maltesers' latest TV campaign features a woman with cerebral palsy joking about her love life. Brittaney Kiefer reveals how one of the world's biggest advertisers is breaking taboos.     Tech McDonald's shuts YouTube channel amid low interest Simon Gwynn McDonald's has wound up its youth-focused YouTube project Channel Us after it failed to reach enough consumers, its chief marketing officer Alistair Macrow has confirmed.     Advertising McVitie's seeks agency to help grow brand globally Kate Magee McVitie's is looking for a creative agency as the British biscuit brand targets global expansion.     Marketing Marketing Society names Gemma Greaves as next chief executive Gemma Charles The Marketing Society has named global managing director Gemma Greaves as its next chief executive.     Media Paralympics set to reach biggest ever global media audience Nicola Kemp The Paralympic Games is poised to reach its biggest ever global media audience, according to the International Paralympic Committee.     Also in the news   Brand Republic Jobs has merged with Campaign Jobs On 7th September 2016, Brand Republic Jobs joined forces with Campaign Jobs, completing the central hub for all media, marketing, advertising and creative roles.     ISBA creates 'vlogger contract' for brands and influencers Brands have more clarity on dealing with social media influencers, after trade body ISBA unveiled its "vlogger contract".     The upside of thinking different: Asperger's, ADHD and enhanced creativity Conditions such as Asperger's and ADHD have been linked to creative intelligence, Douglas Quenqua writes.     Promoted Big canvas, big impact Staff Successful creative is about instantly making a big impact - getting the audience to buy, donate, visit... or even check their breasts. That's what makes The Ultimate Canvas   Promoted Engage with football's most committed audience Getmemedia   Campaign Jobs   Head of Partnerships Delivery - Premier League Football Team £ Competitive base salary + benefits Hartmann Mason, North West England Senior Account Director £55000 - £60000 per annum The Great & The Good, London Ad-Ops Manager £35k Dot-Gap, London (Central) Account Manager - Full Service Media Agency! £50k Dot-Gap, London (Central) Digital Marketing Manager £40000 per annum + car, bonus and benefits Brand Recruitment, Hertfordshire, St. Albans / Hertfordshire, Watford / Hemel Hempstead, Hertfordshire Theatres Marketing & Press Officer £19,939 - £22,434 Bradford Theatres, Based at Windsor Baths, Alhambra Theatre, Bradford City Centre Brand Marketing and Planning Manager – Kids Up to £51,000 + benefits Clarks, Street, Somerset Brand Marketing and Planning Manager – Wholesale Up to £46,000+ benefits Clarks, Street, Somerset Managing Director Competitive Aylesworth Fleming, Bournemouth, Dorset Creative Artworker up to £28,000 per annum + 27 days holiday + benefits + free parking Unum, Dorking, Surrey

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