Online ads must be viewable for 14 seconds to be seen, says eye-tracking study; GBK burgers compared to Donald Trump as 'a bit of an arse' in outdoor campaign

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Campaign 18:05 September 30, 2016

The five things you need to know today   Most read Online ads must be viewable for 14 seconds to be seen, says eye-tracking study Omar Oakes An online ad needs to be seen on a screen for at least 14 seconds to have any chance of being looked at, according to a new study of more than 4,000 people.     Tech Why Facebook and Google should leave their secret gardens Lindsey Clay Facebook and Google need to start giving the market impartial and audited data, warns the CEO of Thinkbox.     Advertising GBK burgers compared to Donald Trump as 'a bit of an arse' in outdoor campaign Omar Oakes Donald Trump gets a grilling in Gourmet Burger Kitchen's latest ad campaign, which lampoons the US presidential candidate by comparing him to a hamburger.     Marketing Ikea's UK marketing chief: 'Our role is not to be autocratic' Simon Gwynn Ikea has just closed the doors on The Dining Club, an experiential pop-up that was created to speak to people about the reality of their lives, according to UK marketing manager Laurent Tiersen.     Media The Times pledges to cut through the noise in new TV ad Simon Gwynn News UK is launching a TV ad tomorrow for The Times and The Sunday Times to promote the papers' new brand positioning, "Know your times".     Also in the news   Land Rover breaks world record for biggest Lego structure in Discovery launch Land Rover marked the launch of its latest model by breaking the Guinness World Record for the largest Lego structure ever built: a working scale replica of London's Tower Bridge, complete with its own version of the Thames.     Campaign Viral Chart: Airbus shows off planes in this week's most shared ad Airbus' line of commercial jetliners takes a "family flight" through the skies in the most viral ad this week.     Molson Coors to talk to agencies over media business Molson Coors Brewing will be speaking with agencies about its media business in the UK, US and Canada.     Promoted Ideas with Momentum Fold7 Carlsberg needed a 21st-century approach to match changing consumer engagement and reintroduce its trademark humour and energy. Enter the Fold7 Newsroom...   Promoted Your ad is viewable but did anybody see it? InSkin Media Just because an ad is viewable, that doesn't mean it is seen or engaged with. In an industry obsessed with viewability and click-through rates, InSkin Media's research shows it's more important than ever to go back to basics   Campaign Jobs   Business Development Director £35000 - £55000 per annum + Pension, bonus, healthcare 25 days hols Stonor, London UK Sales Manager Commensurate with experience and qualifications 5m Publishing, Sheffield, South Yorkshire Business Development Director - board position £50-75k plus uncapped commission and other benefits The Jefferson Group, London (Central), London (Greater) Planner £45 - 50k + bens Direct Recruitment, London (Central), London (Greater) Director of Insight £75000.00 per annum + private health, bonus, pension Stonor, Buckinghamshire Quant Associate Director - Brand Strategy £60000 - £90000 per annum Hasson Associates, London Advertising Director - Haymarket Medical Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Senior Content and Editorial Manager Competitive Debenhams, London Marketing Manager - Email Competitive Debenhams, London Junior/Graduate Web Analyst Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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