P&G European marketing chief: one day all advertising will be as good as 'Like a girl' + latest from Wrangler, Instagram, Audi and Airbnb

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Campaign: Brands September 23, 2016

Brand news and analysis, powered by Marketing Latest P&G European marketing chief: one day all advertising will be as good as 'Like a girl' Simon Gwynn Sophie Blum, Procter & Gamble's vice president of marketing for India, Middle East, Africa and Europe, tells Campaign that if the industry is willing to take consumer understanding seriously, the aversion to ads will "solve itself". Wrangler ad's focus on women's bums sparks 'false feminism' criticism Omar Oakes Wrangler's attempt to confound female stereotypes with an online ad has prompted accusations that it sexualises women even more by focusing on their rear ends. 'The real driver should be customers', says Standard Life's Paris Mickael Paris Standard Life's head of digital marketing explains the importance of having a clear vision. How marketers can find the perfect blend of efficiency and effectiveness As Procter & Gamble goes back to basics to kick-start revenue growth, Campaign asks four leading marketers how best to achieve the winning combination of efficiency and effectiveness. Instagram hits half a million active monthly advertisers Simon Gwynn Instagram has doubled its advertiser base in the last six months to more than 500,000 advertisers, with the top five verticals being consumer packaged goods, e-commerce, retail, entertainment and technology. Audi and Airbnb create a modern-day western for families and millenials Be On Social video experts at Be On review "Desolation", the latest viral video from Audi R8 and Airbnb. BT seeks to take full control of TV platform YouView Simon Gwynn BT is in discussions with its six partners to take full ownership of set top box technology YouView, in a deal reported to be worth £60m. Campaign Viral Chart: Audi's depressed T-Rex is most shared ad of the week Unruly Audi's video about a T-Rex who is sad about being ridiculed for his short arms topped this week's chart of most viral ads. Watch: how brands can use the Amazon Echo Shona Ghosh Campaign speaks to Seth Dallaire, vice president of global advertising sales at Amazon, about how brands can use the new Amazon Echo. Wins this week: The Guardian, Coty, Honda Staff Guardian News & Media has appointed in-house agency specialist Oliver to act as an in-house studio for the membership, marketing and consumer revenue department. Promoted "Don Draper's not taken a back seat - but he has equals" Sir Martin Sorrell Staff Disruptive technologies are changing the industry, a theme which stood out this year at the largest Dmexco conference yet... Promoted Day 30: 5 ways to build brand stories using programmatic Eleanor Hawkins, Campaign Content Labs We explore how programmatic needn't just be about performance - and how automated buying and cross-device targeting can help build brands Campaign Jobs Senior Brand Strategy Manager c. £60,000 to £65,000 per annum + £6k car allowance + 27 days holiday + benefits Unum, Dorking Managing Director Competitive Aylesworth Fleming, Bournemouth, Dorset Account Handlers - All Levels!! Competitive Salary KHWS, London (Greater) Brand Manager dependent on experience + car and benefits Brand Recruitment, Berkshire, Maidenhead / Berkshire, Slough / Reading, Berkshire International Senior Brand Manager £55,000 per annum Ball & Hoolahan, London Customer Comms Manager Up to £45,000 per annum Muse Publishing, London City Social Editor - Stuff.tv Depending on Experience Haymarket Media Group, Twickenham, London (Greater) UK Shopper Marketing Executive Competitive Spectrum Brands, Failsworth, Manchester Assistant Director – Marketing £56,920 – £68,547 plus Outer London Weighting: £1,830 p.a. Barnardo's, Head Office, Barkingside Head of Strategy £Competitive + comprehensive benefits package EMO Unlimited, Bristol (City Centre), City of Bristol

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