Friday 16 September 2016

Burberry embraces real-time fashion, Cosmo to launch car for women, Are millennials special?

Campaign: Brands

Campaign: Brands
September 16, 2016
Brand news and analysis, powered by Marketing

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Is Burberry's first Facebook Live catwalk show just 'fashion spam'?
Is Burberry's first Facebook Live catwalk show just 'fashion spam'?

Shona Ghosh

Burberry will embrace real-time fashion during London Fashion Week for the first time, selling its wares straight off the runway and streaming its show on 19 September live on Facebook.

Cosmopolitan partners Seat to launch car for women
Cosmopolitan partners Seat to launch car for women

Gurjit Degun

Cosmopolitan, the Hearst Magazines title, is launching a car co-created with Seat aimed at women.

Are millennials special? What the data tells us
Are millennials special? What the data tells us

Stephen Harmston

Views about millennials are contrary but new data confirms several theories, says Stephen Harmston, the head of YouGov Reports.

Coalition to tackle ad-blocking crisis unites Google, Unilever, P&G and Group M
Coalition to tackle ad-blocking crisis unites Google, Unilever, P&G and Group M

Simon Gwynn

Speakers at Dmexco in Cologne this week were united in their assertion that the industry needs to up its game in the face of ad-blocking and consumer disengagement -- and now a new initiative has been formed to put some heft behind achieving that.

Campaign Viral Chart: Audi's 360-degree video is most shared ad
Campaign Viral Chart: Audi's 360-degree video is most shared ad

Unruly

Audi Germany's 360-degree video showing the experience of driving an Audi R8 Coupé V10 was the most shared ad this week.

Welcome to the age of the open-source executive
Welcome to the age of the open-source executive

Raja Rajamannar

Marketers must develop their skillsets and be open to change, says Raja Rajamannar, Mastercard's marketing chief.

What lies ahead for marcoms trade bodies?
What lies ahead for marcoms trade bodies?

John Tylee

Industry trade body chiefs are leaving in droves. What does this mean for the future of these organisations?

The Thinkboxes: May/June shortlist
Promoted
The Thinkboxes: May/June shortlist

Thinkbox

Which TV adverts made the shortlist this month?

Why location is as important as the message in mobile marketing
Promoted
Why location is as important as the message in mobile marketing

Stephen Graves

Mobile marketing is changing the way that brands interact with customers - with location adding a new layer of context and insight to brand messages

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