NatWest campaign aims to win trust, Why you should learn to like your target audience

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Campaign: Agencies September 26, 2016

Latest NatWest aims for 'bold steps' to win trust in brand campaign Omar Oakes NatWest is inviting customers to hold the bank accountable for its actions in its new brand campaign. Learn to like your target audience Andy Nairn We need to dispense with casual prejudices and try to truly empathise. International Meownetary Fund: Tube cat posters are going global Simon Gwynn After two weeks of occupying the ad space at Clapham Common Tube station in London, the Citizens Advertising Takeover Service (CATS) is aiming to take its project to five other cities around the world. YouTube tells ad industry it generates nearly double searches per impression than TV Omar Oakes YouTube generates almost twice as many searches per impression for brands than television, according to parent company Google which is unveiling updates to its advertising platforms. Hearts & Science brings 'secret sauce' to the UK Gideon Spanier The agency's US success is down to using 'different kinds of information', the head of its first offshoot tells Gideon Spanier. WPP renews demand for Erin Johnson to dismiss federal harassment claims Eleftheria Parpis Johnson's complaint fails to satisfy the "severe or persuasive" requirements needed, argues WPP lawyer. Private view: Alex Grieve, Adrian Rossi and Rob Doubal Abbott Mead Vickers BBDO's Alex Grieve and Adrian Rossi and McCann London's Rob Doubal review ads from Belstaff, Moneysupermarket.com, McDonald's, Yakult and Time Out. Review recap: AA, Richemont, USwitch Omar Oakes The AA has begun talks with agencies about its UK media planning and buying business. Promoted A Lasting Impact Staff Challenging creatives to design an arresting visual for Families' Activity Breaks - a charity that helps families that have lost a loved one serving in the British armed forces The Work Royal Bank of Scotland "Notes" by Leith The Royal Bank of Scotland is championing the use of Scottish bank notes in its latest campaign. Pearl & Dean "Tumbleweed trainer" by Brothers and Sisters Pearl & Dean's work is not just a homage to the "unseen heroes of cinema", it also raises a playful salute to the classic westerns of yesteryear. Benetton "Clothes for humans FW16" by 180 Amsterdam Benetton has updated its "Clothes for humans" campaign for the autumn/winter season with a series of cheeky 15-second films. Yopa "The Village People" by Publicis UK Disco legends the Village People are on the hunt for a new home and, while they're at it, discover the brand they're advertising is called Yopa, not Y-O-P-A. Promoted August's Aerial Awards winner: Flash 'Colouring book' Staff Campaign Jobs Head of Content Strategy - £60K - Automotive £50000 - £60000 per annum + Great Agency Benefits Ultimate Asset, London UK Shopper Marketing Executive Competitive Spectrum Brands, Failsworth, Manchester Product Marketing Executive - UK & Ireland Competitive plus 5% bonus Spectrum Brands, Failsworth, Manchester Head of Sales - Millenial Audiences: Music, Fashion, Sport £7000 - £60000 per annum + commission Ultimate Asset, Greater Manchester, Manchester Group Head - global Ad Tech platform £70000 - £75000 per annum Ultimate Asset, London Planning Director £90 -100k + benefits Direct Recruitment, London (Central), London (Greater) Midweight Creative – Designer / Art Director £30-33k plus equity Stellar, London (Central), London (Greater) Account Manager £27,000 RLA Group Ltd, Bournemouth, Dorset Creative Artworker up to £28,000 per annum + 27 days holiday + benefits + free parking Unum, Dorking, Surrey Content and Resource Producer (Science) c.£36,000 per annum, plus comprehensive benefits AQA, Guildford/Manchester/Harrogate

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