Thursday, 22 September 2016

Joss Whedon directs anti-Trump ad starring 'shit ton' of Hollywood stars; The women shaking up digital marketing

Campaign 18:05
September 22, 2016
The five things you need to know today

 
Most read
Unilever consolidates local and global marketing units
Unilever consolidates local and global marketing units

Gemma Charles and Omar Oakes

Unilever has centralised its global and local marketing functions into a single team as it seeks to ensure its marketers are better equipped in today's "super-connected" consumer landscape.

 
 
Tech
Calls to improve creative standards in ad-blocking war
Calls to improve creative standards in ad-blocking war

Simon Gwynn

Industry leaders have warned that the creative challenge around digital advertising is just as significant as the technical one, in response to the launch of a consortium fighting against ad-blocking.

 
 
Advertising
Joss Whedon directs anti-Trump ad starring 'shit ton' of Hollywood stars
Joss Whedon directs anti-Trump ad starring 'shit ton' of Hollywood stars

Simon Gwynn

Director Joss Whedon has gathered together the stars of his Marvel superhero films, along with other well-known faces, to implore US voters to stop Donald Trump from becoming president.

 
 
Marketing
Digital Mavericks 2016: The women shaking up digital marketing
Digital Mavericks 2016: The women shaking up digital marketing

Sandra Halliday

Meet the new breed of Digital Mavericks: the women driving digital development on their own terms.

 
 
Media
Group M promotes Kelly Clark as Dominic Proctor steps down
Group M promotes Kelly Clark as Dominic Proctor steps down

Maisie McCabe

Group M has appointed Kelly Clark as global chief executive, as global president Dominic Proctor steps down.

 

 
Also in the news
 
Mary Berry quits Great British Bake Off

Mary Berry has quit The Great British Bake Off ahead of the show's move to Channel 4.

 
 
The7stars names its media agency start-up Bountiful Cow

The7stars' new media agency is to be called Bountiful Cow when it launches later this year under the leadership of Henry Daglish, the former managing director of Arena Media.

 
 
Sony launches 4,000 colour-filled balloons in new Bravia campaign

Sony's new Bravia ad features an array of 4,000 white balloons bursting with multicoloured glitter to show off the television's prowess.

 
 
Neil Christie: "I want some clients to be keen to work with us and some clients to be afraid to work with us."
Promoted
Neil Christie: "I want some clients to be keen to work with us and some clients to be afraid to work with us."

In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay.

 
A Lasting Impact
Promoted
A Lasting Impact

Staff

Challenging creatives to design an arresting visual for Families' Activity Breaks - a charity that helps families that have lost a loved one serving in the British armed forces

 
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