Ted Baker claims fashion first with Google collaboration, Alcohol industry launches new lobbying body, Diageo retains Carat

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Campaign Breakfast Briefing September 07, 2016

Latest Ted Baker claims fashion first with Google collaboration on 'Mission impeccable' Shona Ghosh Ted Baker is set to unveil its "Mission impeccable" multi-channel campaign, and is claiming a fashion first with an interactive window collaboration with Google. Alcohol industry launches body to fight back against misconceptions about booze Simon Gwynn The drinks industry has launched a new lobbying body in a bid to re-balance the public conversation around alcohol consumption away from binge drinking myths and health scare stories. Diageo retains Carat after global media review Shona Ghosh Diageo has stuck with Carat to handle media in the US and UK after ending a global planning and buying review earlier than expected. Hearst explores TV and events with first chief content officer Shona Ghosh Cosmopolitan US editor-in-chief Joanna Coles has been promoted to a bigger job at Hearst, taking on the role of the publisher's first chief content officer. Scott Knox departs as leader of MAA Omar Oakes Scott Knox has resigned as managing director of the Marketing Agencies Association after 15 years running the trade body. ASA bans electrical retailer's radio ad for sexist 'double D' quip Simon Gwynn Cardiff business Budd Electrical has made a boob of itself after the Advertising Standards Authority banned its radio ad for objectifying women. Snapchat ad revenue forecast to reach nearly $1bn next year Omar Oakes Snapchat's global ad revenue is set to more than double next year to reach nearly $1bn (£745m), according to a report by eMarketer. Adam & Eve/DDB and AMV BBDO vying for Campaign Big Awards' Retail and Restaurants shortlist Omar Oakes Adam & Eve/DDB will go up against Omnicom stablemate Abbott Mead Vickers BBDO for this year's Campaign Big Awards Retail and Restaurants category. Adam & Eve/DDB dominates Fashion shortlist for Campaign Big Awards Omar Oakes Adam & Eve/DDB is leading the Fashion, Clothing, Footwear and Accessories category in this year's Campaign Big Awards, with three out of the four pieces of work shortlisted created by the Omnicom shop. Promoted Get your name in lights Getmemedia Get your brand in front of thousands through event sponsorship the Illuminating York festival 2016... Promoted Everyone's seen the ad, plenty clicked, but did it work? Steve Doyle, InSkin Media Your ad is 'viewable', and the CTR is fine, but did it make a difference? How do you know what effect it had on your brand? Steve Doyle, CCO of InSkin Media asks... Campaign Jobs Head of Partnerships Delivery - Premier League Football Team £ Competitive base salary + benefits Hartmann Mason, Everton, Liverpool Senior Account Director £55000 - £60000 per annum The Great & The Good, London Ad-Ops Manager £35k Dot-Gap, London (Central) Account Manager - Full Service Media Agency! £50k Dot-Gap, London (Central) Digital Marketing Manager £40000 per annum + car, bonus and benefits Brand Recruitment, Hertfordshire, St. Albans / Hertfordshire, Watford / Hemel Hempstead, Hertfordshire Account Director £45000 - £50000 per annum Stonor, London, North London Creative Artworker up to £28,000 per annum + 27 days holiday + benefits + free parking Unum, Dorking, Surrey Marketing Advisor £32,000 to £38,000 per annum + 27 days holiday + benefits + free parking Unum, Dorking, Surrey International Account Director - FourFourTwo Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Marketing Manager £35,803 – £40,864 Kew Royal Botanic Gardens, Kew, Richmond

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