TK Maxx brings back 'Ridiculous possibilities' campaign, P&G replaces Donnelly, Birds Eye changes strategy

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Campaign Breakfast Briefing September 02, 2016

Latest Wieden & Kennedy revives 'Ridiculous possibilities' for TK Maxx Shona Ghosh TK Maxx has brought back its 'Ridiculous possibilities' campaign for the second year, showing unconventional uses of its clothes and products. P&G appoints new UK marketing director to replace Roisin Donnelly Simon Gwynn Procter & Gamble has appointed Stefan Feitoza, its former marketing director for baby care in Latin America, as its new marketing director for northern Europe. Birds Eye scraps ten-year masterbrand strategy to focus on product Omar Oakes Birds Eye has unveiled a £6m marketing strategy which will see the brand move away from a masterbrand approach to more product-focused campaigns. Advertising Week to launch in Cuba Gurjit Degun Advertising Week, the festival for the ad industry, is set to launch in Havana, Cuba, the fourth destination. Promoted What does it even mean to be a customer-centric business these days? Campaign & Trustpilot Tell us how you build brand advocacy in today's switched-on consumer for a chance to win £200 John Lewis vouchers and a a free trial of Trustpilot... Promoted July's Aerial Awards winner: Hive 'Superfast any time' Staff Campaign Jobs Digital Marketing Manager £40k + 20% Bonus Express Vending, Hemel Hempstead, Hertfordshire Product Manager £40000 - £45,000 Per Annum + Benefits Veritas Partnership Ltd, Dorset Theatres Marketing & Press Officer £19,939 - £22,434 Bradford Theatres, Based at Windsor Baths, Alhambra Theatre, Bradford City Centre Senior Brand Manager - Food and Drink £50000 - £60000 per annum + car allowance, bonus and benefits Jarlett de Grouchy, London Senior Integrated Planner - fantastic creative agency £60-70k plus benefits The Jefferson Group, London (Central), London (Greater) Junior Account Director and Account Director Up to £46k dependent on experience air recruitment, London (Central), London (Greater) Junior Picture Editor - FourFourTwo Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Head of B2C Product Competitive UENI, London (Central), London (Greater) Charities Account Manager, Third Sector Circa £35k+ commission Haymarket Media Group, Twickenham, London (Greater) 3D Designer/Visualiser Competitive & based on experience inGenius Productions, Earlsfield, SW London

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