Tube ads replaced with pictures of cats in 'citizen takeover'; Why did McDonald's YouTube channel fail?

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Campaign 18:05 September 13, 2016

The five things you need to know today   Most read Watch: Tube ads replaced with pictures of cats in 'citizen takeover' Helen Hoddinott & Georgina Brazier A crowdfunded campaign to replace ads with pictures of cats was launched today at Clapham Common Tube station in London.     Tech Why did McDonald's YouTube channel fail? Steve Ackerman Channel Us closure says more about agency land and its struggle to understand content than it does about McDonald's.     Advertising England Athletics' 'This girl can run' inspires 28,000 women to run Simon Gwynn The running version of Sport England's "This girl can" campaign, England Athletics' "This girl can run", has boosted uptake of the sport among women.     Marketing What retail brand Tiger teaches marketers Helen Edwards Figuring out the retailer's magic formula might be a fool's errand for marketers.     Media DMGT to increase Metro print run as Trinity Mirror returns franchises Daniel Farey-Jones Metro's owner DMGT will increase the paper's print run by almost 10% to 1.48 million copies next month, but is having to take back four regional franchises from Trinity Mirror next year.     Also in the news   Facebook's Steve Hatch promoted to managing director for northern Europe Steve Hatch, the UK & Ireland regional director at Facebook, has been promoted to managing director for northern Europe.     On the Campaign couch: I want to switch from PR to advertising I want to make the switch from PR to advertising but will agencies take me seriously?     Channel 4 grabs Great British Bake Off from BBC The Great British Bake Off will transfer to Channel 4 in 2017 after the broadcaster outbid the BBC for the rights to the hit show.     Promoted Overqualified for the job? Try these tips to change employers' perceptions The Jefferson Group Tom Howe, managing partner at The Jefferson Group, offers advice to candidates who think they are overqualified.   Promoted The four most important meetings at Dmexco Martin Bromfield, comScore With so much on show at the conference in Germany, it can be easy to neglect the essential parts of the advertising value chain. Here are some introductions I'd suggest attendees might like to make.   Campaign Jobs   Group Account Director Up to £65,000 Dahling Ltd, London (Central), London (Greater) Marketing Manager £35,803 – £40,864 Kew Royal Botanic Gardens, Kew, Richmond Account Handlers - All Levels!! Competitive Salary KHWS, London (Greater) Director of Insight £65000.00 per annum + private health, bonus, pension Stonor, Buckinghamshire Insights Marketing Manager £50,000 per annum + car / car allowance Ball & Hoolahan, London Account Director - Global Design & Innovation Consultancy £48,000-£55,000 + benefits Ann Sharman Recruitment, Account Director - Global Brand and Innovation Consultancy Head of B2C Product Competitive UENI, London (Central), London (Greater) Channel Marketing Manager £32,000 to £38,000 per annum + 27 days holiday + benefits + free parking Unum, Dorking, Surrey Sales Executive - The Clothes Show Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Creative Artworker up to £28,000 per annum + 27 days holiday + benefits + free parking Unum, Dorking, Surrey

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