Facebook Live is a nail in the coffin for broadcast TV; Apple joins Twitter ahead of iPhone 7 launch

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Campaign: Media September 10, 2016

Media news and analysis, powered by Media Week   Most read Facebook Live is a nail in the coffin for broadcast TV Andy Pemberton Facebook's focus on video has us paying close attention.   Apple joins Twitter ahead of iPhone 7 launch Shona Ghosh Apple has finally joined Twitter, days ahead of the expected iPhone 7 launch on 7 September.   McDonald's shuts YouTube channel amid low interest Simon Gwynn McDonald's has wound up its youth-focused YouTube project Channel Us after it failed to reach enough consumers, its chief marketing officer Alistair Macrow has confirmed.   Put millennials in charge to challenge media's legacy thinking Paul Frampton It is time for a new generation of leaders in media to better serve the country's millennial population, argues the chief executive of Havas Media Group UK & Ireland.   Diageo retains Carat after global media review Shona Ghosh Diageo has stuck with Carat to handle media in the US and UK after ending a global planning and buying review earlier than expected.   It's official: Airbnb's Jonathan Mildenhall loves his Radiocentre ad Simon Gwynn Airbnb chief marketing officer Jonathan Mildenhall has posted an exuberant response on Twitter to the Radiocentre ad appealing to him to advertise on radio, which launched yesterday.   ISBA creates 'vlogger contract' for brands and influencers Shona Ghosh Brands have more clarity on dealing with social media influencers, after trade body ISBA unveiled its "vlogger contract".   MG OMD and M2M set to depart Marylebone Omar Oakes Manning Gottlieb OMD and M2M are to be the latest Omnicom shops to move into the holding company's agency complex in London's Bankside.   Radiocentre appeals to Jonathan Mildenhall to get on the Air(bnb)waves Simon Gwynn Airbnb chief marketing officer Jonathan Mildenhall is the latest top marketer to be reached out to in Radiocentre's campaign promoting the benefits of radio advertising.   Matalan launches branded content deal with ITV and Time Inc Omar Oakes Matalan, the clothing retailer, is to feature in its own branded show produced and promoted by ITV in a content-led partnership with Time Inc.   Promoted Why location is as important as the message in mobile marketing Stephen Graves Mobile marketing is changing the way that brands interact with customers - with location adding a new layer of context and insight to brand messages   Promoted Native going native: A brief to fit 1000 countries Jana Kusick, plista More industry consolidation will lead to native advertising success   Campaign Jobs   Business Development Manager £35k Dot-Gap, London (Central) Business Development Manager - Branded Content/Influencers £35000 - £45000 per annum + unbeatable commission Ultimate Asset, London International Account Director - FourFourTwo Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Junior Picture Editor - FourFourTwo Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Business Development Manager - Creative Solutions Motoring Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Global Client Account Director Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Intern - Strategy and Planning - Haymarket Media Group £9.40p/h Haymarket Media Group, Twickenham, London (Greater) Data Partnerships Manager competitive Sky, Middlesex, Brentford Sponsorship Sales Executive Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater) Sponsorship Executive Competitive O2, London (Central), London (Greater)

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